Percept Media joined forces with some of the world’s leading independent media agencies including Horizon Media, the7stars, Zertem Communications Group, Media Italia, pilot, CoSpirit MediaTrack, and Tre Kronor in 2016 to form a new global media agency network, Local Planet.

Local Planet India offers customized, best in-class client service and local media solutions, and is committed to providing its international clients with a level playing field in accessing international strategy, value, transparency, technology and talent. The agency leverages on the international experience of the Board and the senior network team to create a genuine, globally competitive advantage to clients who are looking for cutting edge differential services and solutions. Local Planet India offers a more agile and service oriented solution built around clients’ specific needs and works closely with stakeholders in the pursuit of shared success. The Local Planet model also allows the agency to offer its clients best-in-market, tailored technology and data solutions through its local and international partnerships, rather than offering a ‘one size fits all’ approach.

Currently Local Planet operates in over 40 markets across the world and includes Horizon Media in the U.S., the United Kingdom’s the7stars, Spain’s Zertem Communication Group, Italy’s Media Italia, Germany’s pilot, France’s CoSpirit MediaTrack, Sweden’s Tre Kronor and India’s Percept Media among its founder shareholder agencies. All the main shareholder agencies’ founders and leaders sit on the newly formed Local Planet Group Board, leveraging the talents and experience of some of the leading names in the media industry.

Local Planet’s network agencies currently work with some of the world’s most recognisable brands, including Geico, Capital One, Nike, IKEA, Viacom, Pfizer, H&M and Kayak, among others.


  • Rashmi Ranjan Patnaik, COO – North & East

Contact Details

  • Corporate Office: P2, Level 2, Raghuvanshi Estate, 11/12, Senapati Bapat Marg, Lower Parel, Mumbai 400013.
  • Media Contact
    • Rashmi Ranjan Patnaik