About Us
 The Board

Ajay Upadhyay
Director & Chief Operating Officer
Percept Limited

Ajay kick-started his career as a Marketing Executive - Direct Consumer Sales in 1986 with Eureka Forbes Ltd. (a Tata Enterprise) based in Kolkata. He later joined Atherton Engineering Co., Kolkata where he specialized in direct sales of aviation spares to Corporates. He moved on to join Maheshwari, Mantri & Co., a firm of Chartered Accountants in Kolkata and was deputed to work in Citibank N.A. in the Consumer Banking Division where he specialised in Consumer Loan Sales, Credit and Collections. Later, he shifted base to Mumbai to work as a Manager (Marketing) with Pie Medical, a joint venture with Pie Medical BV, Netherland. Here he set up a medical equipment distribution network on an all India basis.

Finally after 7 years of exposure to consumer marketing and direct sales, he joined Percept in the Client Servicing arena. Over the next nine years, Ajay grew in the agency to the rank of Sr. Account Director handling an independent Strategic Business Unit which handled key agency accounts including Bharti Telecom - India’s largest private telecom operator, Sahara - India’s second largest private Airline operator and India’s largest Housing & Infrastructure group, and Force Motors Ltd. - a company operating under license with Diamler Chrysler.

He was selected to join the Group Corporate Office as Vice President, Strategic Planning and MIS in 2001 and was later promoted to Vice President, Corporate Affairs in 2004. Further he was promoted to President, Corporate Affairs in 2006 and was also inducted as a member of the Board of Directors of Percept Limited in 2007. In 2011 Ajay rose the position of Chief Operating Officer, Percept Limited.

Having spent over 25 years at Percept, Ajay is currently responsible for the strategic business development of the group including strategic partnerships, acquisitions and development of new business verticals. Part of his role covers strategic financial management of the group to optimize utilization of funds and return on investments and to ensure that the approved strategies are effectively implemented by the Chief Executive Officers of the Group.


In the course of his career he has been responsible for overseeing and closing more than 15 M&A transactions - both overseas investments in the group and also domestic acquisitions. As part of his role, Ajay specifically builds and manages partner and investor relations

Along with an MBA in Marketing Ajay has also completed certificate courses in Strategic Alliance Management and Private Equity Management at the ISB.

Ajay enjoys reading, travelling and swimming, and is a keen animal lover having an African Grey Parrot and an English Cocker Spaniel at home. Ajay has also started learning to play the Piano.

Ajay Upadhyay is a Director on the Board of Percept Limited and is also the Chief Operating Officer, Percept Limited.