Established in January 2000, Hakuhodo Percept is a brand management specialist offering an entire spectrum of advertising, marketing and media buying services. Hakuhodo Percept is a 50:50 joint venture of Hakuhodo Inc and Percept, India’s largest entertainment, media, communications group.
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Hakuhodo Percept Pvt. Ltd (HPPL) offers a unique 360-degree brand management system for their clients that result in creating power brands. It is an integrated approach to the management of all activities related to branding that helps their clients to steer the active and continuous relationship between the brand and consumers most effectively.
Hakuhodo Percept deploys a suite of comprehensive tools to manage their client’s brands. These tools include Sei-katsu-sha Insight which is an approach that provides new insights of the relationship between the brand and consumers, Global Habits which is a database that polls 18000 consumers across 26 cities about 150 brands across 27 categories, Touchpoint Analysis, an integrated planning tool that divines the best deployment of a brands communication budget across media and non-media, Brand Essence that determines the core values inherent in a brand that will remain unchanged in the long-term across the spectrum of the brand communication and Brand Tools which is a wide array of globally proven planning tools for account planning, creative processes and media planning.
Hakuhodo Percept has an employee strength of 100 and is headed by Mr. Taro Muto as the Managing Director. Headquartered in New Delhi, Hakuhodo Percept also has a strong presence in metros viz. Chennai and Bengaluru.
Powerbranding is the mission of their comprehensive model for branding called Brand Cycle Management. Hakuhodo Percept combines Hakuhodo’s Brand Cycle Management tools with an on-ground execution through Percept’s companies to offer a unique 360-degree brand management system for their clients that result in creating power brands.
Divisions of Hakuhodo Percept include
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