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Costa Coffee consolidates creative biz with Hakuhodo Percept

British coffee chain Costa Coffee has assigned its creative mandate to Hakuhodo Percept. The win comes on the back of a multi-agency pitch that involved agencies such as Publicis, Havas, Contract, and Bates, besides Hakuhodo Percept. The account will be driven from Delhi under the leadership of Elvis Sequeira, Executive Director, Hakuhodo Percept. The business is believed to be substantial. Commenting on aligning the creative duties with Hakuhodo Percept, Santhosh Unni, CEO, Costa Coffee said, “The key differentiator was that Hakuhodo Percept clearly understood the brand and they had a comprehensive plan to build brand Costa Coffee in the times to come. This was very impressive and hence, we choose them.”“As our advertising partner, Hakuhodo Percept has the mandate to build a strong customer connect for brand Costa Coffee. Our key differentiator has always been our best in class products and services and we will continue communicating on this platform,” added Unni. The incumbent agency on the account, BEI Confluence, had been working on the brand before Hakuhodo Percept won the account in mid-February. Hakuhodo Percept signed on the account on March 1 and has already rolled out the ‘India’s best cappuccino’ campaign. Reacting to the win, Elvis Sequeira said, “Winning Costa is a fantastic feeling for all of us at Hakuhodo Percept. A victory like this vindicates my belief that we are building a wonderful team here. The timing couldn’t have been better. The market is becoming tough, but we’ve got our best and brightest on the business – from Jayanto Banerjee, our National Planning Head, to Sabuj Sengupta, our ECD and Creative Head. I am looking forward to a lot of fun working on Costa.”It may be recalled that Costa’s first television commercial was released in 2010, titled ‘Monkeys and Typewriters’. It remains to be seen how Hakuhodo Percept will augment Costa Coffee’s communication in the Indian market and how effective and successful the campaign will be. For the record, Costa Coffee is a British multinational coffee house company founded in 1971. It is headquartered in Dunstable, UK. The company entered the Indian market in 2005. Costa Coffee estate is now spread over 100 stores and has a strong geographical presence across key metros such as Delhi, Mumbai, Bangalore, Chennai and Pune.

Percept Gulf FZ LLC awarded the Best Agency Partner for 2012-13

Dabur International, one of the most trusted and recognized personal and healthcare brands in the world, has revealed that its recently held annual Majlis Event 2012-13 at the Yas Viceroy, located next to the Yas Marina race track in Abu Dhabi, In the concluded annual function of Dabur International Percept Gulf was recognized and awarded as “The Best Advertising Agency Partner in 2012-13” for the contribution towards the building of Dabur brands in the Middle East.

As this was the inspired outcome of Agency’s contribution in strategic and creative terms for brands in Dabur’s new ventures in the Region, namely the “HealthCare category”, Hobby Shampoos, Jaquiline Depilators/Epilators, Herbolene and its range of skin care products, as well as creative work on some of their existing brands.

Majlis Event showcased Dabur’s soon-to-be-launched product lines and handed out special awards to top-performing distributors. Featuring a mix of high-level conference, key presentations, and welcome dinner and networking activities, the Majlis Event was also attended by Group Chairman Dr. Anand Burman and Mr. Mohit Malhotra, CEO, Dabur International; along with Cherian Kuruvilla COO - Percept Gulf FZ LLC; Sohil Pandya, Account Group Head - Percept Gulf FZ LLC; Dhiraj Seth, Client Services Director - Percept Gulf FZ LLC; Kaushik Mallik, VP - Percept Gulf FZ LLC.

Percept Profile associates with IPREX

Percept Profile, the PR wing of Percept Advertising, has associated IPREX, the worldwide corporation of independent public relations firms. The addition adds to IPREX’s Asia Pacific group, which also has offices in Hong Kong, Beijing, Shanghai, and other Asian cities. Commenting on the development, Peter Wilkinson (Wilkinson Group, Sydney), Asia Pacific President, IPREX said, “From experience we know that India is an important market for our clients, so we are delighted to be able to boost our coverage there with Percept Profile. Rahat  Beri, COO, Percept Profile and her team have created one of India’s fastest-growing agencies and we are very impressed both with their ability to cover the Sub-continent in depth and their engagement with international markets. They work equally professionally in highly-regulated markets such as finance and more creative arenas such as sports and music.

They will be a great addition to our existing Indian partner Concept PR as we build a serious team in this dynamic market. ”Commenting on the association, Rahat Beri said, “We are extremely happy to become a member of IPREX, as it provides us with a global platform of our peers to exchange views and strategies. We believe that IPREX will add an important dimension to this strategic alliance and consider this association an important step in our global aspirations.”Established in 1992, Percept Profile adopts a ‘Multi-Focal Point Communication’ method, which uses a variety of PR tactics that communicate the right message to each of the target audiences. Percept Profile’s list of clientele includes Alila Diwa Hotels & Resorts, Bridgestone, Karbonn Mobiles, Tupperware, Inorbit Malls, Luminous Power Technologies, Red Mango, Videocon and the 43rd International Film Festival of India. The agency also has a digital media agency, Buzzinga, which serves as a one-stop shop for brands’ online marketing. IPREX is a $200 million global network of communication agencies, with 1,500 staff and 100 offices worldwide working across the spectrum of industry sectors and practice disciplines

Sunburn celebrates success with awards

After all the hard work put in to organize the dashing dance music around India and other countries, it was time for the Sunburn organizers to applaud and appreciate the efforts and hard work of the people associated with the company. Percept Limited Joint Managing Director and Sunburn Inceptor Shailendra Singh said, "I truly feel that this is a momentous occasion, a chance to celebrate all the blood, sweat and tears that went into our last season. I felt it was important to appreciate and applaud all those who worked so hard overcoming everything that was thrown our way. Celebrities like Kapil Dev, Varun Dhawan, Suchitra Pillai, Queenie Dhody, Rashmi Nigam, Rocky S, Radhakrishna Nair, among others were invited to present awards and felicitate those team members who out-did themselves making Sunburn the brand it is today. Veteran Cricketer Kapil Dev said, "This is something different, it's a flier; I saw the crowd dancing in Sunburn Noida from the terrace of my office and that's when I told Shailendra that he should put his foot on the pedal on this one.

Making magic happen for tens of thousands of India's youth is pure inspiration." Singh said, "It's also brilliant that Brand Sunburn has the power to unite fashion, music, sport, and entertainment, and we have some of our biggest fans here tonight."The final award of the evening was presented to the 'Star performer' by Varun Dhawan, who is a big fan of Sunburn himself. Dhawan said, "Sunburn is so crazy that it turns my world upside down. When I was studying in the UK all my friends had some or the other festival to boast about, Sunburn is my answer to them and I am even more proud that this is an Indian product that has made it globally." He concluded saying "I have seen many awards ceremonies and out of all of them, this award ceremony has been the most entertaining I have ever witnessed". In 2013-14, the next edition of Sunburn will expand its footprint in other parts of the country and across the globe to Singapore and Indonesia. Brand Sunburn witnessed over 250,000 people who cumulatively attended all the outdoor events in the past six months. Sunburn is fast putting India on the map as a global music tourism destination. Over the past twelve months, Sunburn has brought down five of the top 10 DJs to India, including – David Guetta, Afrojack, Swedish House Mafia, Armin Van Burren, Paul Van Dyke, Fedde Le Grand and Tiësto

Percept ICE executes the unveiling of Volkswagen’s New Polo GT TSI

Percept ICE – the SBU of Percept Sports & Entertainment managed the unveiling of the all new Volkswagen Polo GT TSI at Grand Hyatt, Goa on April 16, 2013. It was a four day event starting from April 16, 2013 till April 19, 2013. Volkswagen India, a subsidiary of German multinational auto maker Volkswagen Group, unveiled the new variant of Volkswagen Polo with an upgraded engine. The upgraded engine promises to deliver better mileage, and is based on TDI/TSI engine technology. It will be the most powerful car in the German automakers Polo line up and will be powered by a 1.2-litre turbocharged mill that produces 105 PS and 175Nm of torque. Even though this 7 gear automatic vehicle gets formally introduced to the market only end of this month, the idea was to pre-showcase to the media to put forward what they should expect out of this vehicle. The unveiling of the car was done on the 16th, 17th and 18th April 2013, whereas the drives were conducted on 17th, 18th and 19th April 2013.

Top journalists in the automobile sector from Delhi, Mumbai, Chennai, Cochin and Bangalore participated in the event. An evening set at the Grand Hyatt Lawns, against the enchanting Arabian Sea used a 17th century chapel as the backdrop for projection mapping where the journey of Volkswagen along with the story of the GT-TSI was showcased, followed by the unveiling of the car. The host of the evening was Mr.Rajat Kapoor, while Mr. Arvind Saxena, Managing Director, Volkswagen Passenger Cars, India addressed the media, followed by dinner, cocktail and an exhilarating performance by Jazz lounge. The next day morning, media geared up with an early break-fast along with a briefing which gave them an understanding of what to expect in the drive. Post briefing the media stepped out to the main porch of The Grand Hyatt where the new Polo GT-TSI’s were lined up, waiting to embark on a 173 kms long journey. Percept ICE had pre-identified the route to Aravali beach, which the media took, directional signage and human volunteers were placed strategically so that media does not lose track. There was a pre-designated pit-stop for the media at the Aravali beach, where a German Marquee was set up serving refreshments to the arrived guests.  This halt was for approximately 45 minutes which allowed media to unwind and recharge themselves and gear up for the return journey. Post refuelling the media set back to the Grand Hyatt where a de-briefing session was organized over lunch with Volkswagen management followed by departures.

IPercept ICE’s scope of work encompassed logistics of the route right from planning, deploying human signage’s, making route map and also included projection mapping done on the wall of 17th century chapel. It also revolved around taking care of logistics of the drive, artists, entire planning and execution of unveiling the car, identifying the route, hospitality along with Food & Beverages at the Aravali pit stop.

Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.

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