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Kazem Moshref
Chief Creative Director
Percept Sports & Entertainment


Go Pro with your Hobby!

When people say, “Can you make it better?” OR “Can give me some more options?”, usually a creative person gives an impulsive ‘NO’. There may be a number of factors like time restraints, lack of resources or waiting for a moment of ‘inspiration’. But when you push yourself and go beyond, the results are really magnificent. Because what we visualize in our mind and what we put down on paper are two completely different things. Only when we actually put it down do we realize how much more we can do.
 
From my childhood, there was only one love I had. I knew it in my early days that this would be my life-long pursuit – ART.
 
The creative communications industry is very demanding - new ideas, fresh concepts and something that has never been seen or thought of before. That’s the big challenge, and that’s the big opportunity for me!
 
When you create or render something, don’t stop at the first go. Becoming satisfied with your art too quickly gets in your way. Try out more renditions, make more options, see what new can be created. Challenge the norm, think out of the box, and make mistakes. Any creation can never be deemed ‘perfect’. There’s always the potential to better it, to improve upon it and rework it. Perfection is not an achievement, it’s a pursuit.
 
Creating more ‘options’ doesn’t mean you’re wasting time. Making 10 short scribbles or options opens up your mind and widens your horizons to the possibility of more. It takes you deeper into the art, adds more dimensions to your creation and enriches you as an artist and individual.

This can only happen when you love what you do, because love shows and always expresses itself in some form or another.
 
Find out what you love to do, even if it takes you time and costs you a few opportunities. Once you do, the path begins to open up. Walk on it, and keep walking. Success will follow!

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