Percept Gulf

Incorporated in 1998, Percept Gulf Fz LLC is a joint venture between Percept and Hakuhodo Percept, Japan’s second largest advertising agency and number 8 globally. In the early 90’s, Percept Gulf Fz LLC was one of the first Japanese agencies to enter the Middle East and it was also known as the second largest financial agency in India. Today, Percept Gulf is one of the fastest growing agencies in the UAE with staff strength of around 50 people across 10 nationalities, with capitalised billings in excess of US $ 20 Million across a 60 plus client base.

Key Services

  • Strategic Brand Planning
  • Creative Development
  • Below the Line Development
  • Media Planning & Buying
  • Key Account Management
  • Online Development
  • Public Relations
  • Event Management

Media Capabilities

  • Media buying across network in excess of US $ 200 million
  • Excellent relationships with media owners across all media vehicles, demonstrating tangible value benefits
  • Thorough knowledge of regional media landscape and sensitivities
  • Intricate knowledge of media as well as cultural sensitivities
  • State-of-the-art media tools for planning and analysis
  • Access to industry data and media research across the network
  • Dedicated teams for planning, buying and operations

Key Relations Developed

  • Lal’s Group (Arabian Centre, Homes r’ Us, Bossini, G2000, Lamcy Plaza, Daiso, Carter’s, Mr. Price, Thomas Scott)
  • Apparel Group (Kenneth Cole, Tommy Hilfiger, Aldo, Nine West, Skechers, Bench, Strandbags, Books Plus, Basler, Dune, Bally, Athletes Foot, Shoe Studio, Spring, Naturalizer, Birkenstock, Moreschi)
  • Galadari Automobiles (Mazda 3, Mazda 6, MazdaMX5, Mazda CX9, Mazda BT50)
  • Emami (Fair & Handsome, Fair & Ageless, Fair & Teen, Navratna Oil), ADD (Arab Digital Distribution – Pehla & Firstnet), Country Club Hotels, Western Auto, Gargash Motors, Sanali Group(Real Estate), Al Barakah (Real Estate), Kensington Global (Real Estate), Alokozay Tea, Esse Cigarettes, Pine Cigarettes, Zest Cigarettes Creative Technologies, Digitech, Nando’s, Isostar, Big Yellow Storage, Pegasus Realty, Al Electronics (LG), Vista Real Estate, Bavaria Gulf Real Estate, Citadel, (Recruitment portal)

Awards & Accolades

  • Percept Gulf wins 'The Best Advertising Agency Partner in 2012-13' Award for building brand Dabur International in the Middle East region
  • 4th Dubai Lynx Awards – Silver Award in the Outdoor category-2010
  • Khartoum International Fair – ‘Best Stall Design’ Award -2008
  • Asia Brand Congress – Brand Excellence Award for Percept’s IMC initiative -2007


  • Bipin Pathak, CEO, Percept Gulf
  • Eymard Saldanha, COO, Percept Gulf

Contact Details

  • Corporate Office: M03, DNIR Building, Above RAK Bank, Near Mazaya Centre, Sheikh Zayed Road, Dubai, UAE.