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INR 110 crore invested in Sunburn for its 10th Season
5 December, 2016

On its 10th anniversary, electronic music brand Sunburn is looking at creating an array of experiences that would not only give dance music enthusiasts memories that last a lifetime, but also redefine the way entertainment and live music is consumed in the country. Close to Rs 110 crore have been invested in Sunburn for CY2017, which owns 90 per cent of the festival IP market share. The brand aims to grow by 30 per cent every year with an agenda to expand in markets, including Asia, Middle East, South Africa, Eastern Europe and South America.

Karan Singh, CEO, Sunburn, said, “We have grown by 25 per cent this year. From a Rs 120-crore property with 800,000 on ground attendance at Sunburn 9 to an estimated Rs 155-crore property with on ground attendance crossing 1.2 million at Sunburn.” One of the world's biggest music festivals, Sunburn 10 is all set to take the dance music experience to the next level with its 10th anniversary celebrations at Sunburn Hills, Kesnand, Pune from December 28 to 31, 2016. This year, more than 150 artists are expected to take part in the festival, including global top grossers like Axwell Ingrosso, Armin van Buuren, Dimitri Vegas Like Mike, KSHMR, Afrojack and Krewella, Bass Jackers, Marnik, Tom Swoon, Haywyre, Dannic, Pegboard Nerds, Christian Smith, Lucas and Steve and homegrown artists like Nucleya, Arjun Vagale, Shaan, Zaeden, Anish Sood, DJ SA, Sound Avatar, Joshi, Priyanjana and many more. For the first time ever, in India Sunburn will be introducing a new genre of music called the Hardstyle with artists like Angerfist and Miss K8. Other genres would include house, commercial, trance, deep house, psychedelic, trap, hardstyle, techno, progressive house, electronica, dubstep, drum and bass and 300 hours of non-stop music.
 
Sunburn 10 is co-presented by Renault and Gionee smartphone, in partnership with Kingfisher packaged drinking water, Smirnoff, Ola and styled by FBB, in association with Ray Ban, Skybags, Spice Jet and Cleartrip Local. Sunburn 10 is supported by media partners including PVR, Radio Mirchi, CashUrDrive and 9XO.