Percept in the News

Sunburn's imposing 300x100 ft stage and 10 brilliant brand experiences
11 January, 2017

With more than 20+ sponsors, 100+ artists and 30 experience zones including food stalls, flea markets, adventure sport offerings, artist village and huge camping site, Sunburn 10, at Kesnand Pune, contributed approximately Rs.1.4 crores as direct revenue to the government and generated a business of about Rs.250 crores for the region.

Sunburn 10 saw a total of 100+ artists, 300 + hours of explosive music, both onstage and at the pre and post parties at Blue Frog, Miami, House of Medici, Stone Water Grill, Oak Lounge, The Bottle Street, Evviva and F Beach among other venues.
The event saw a sponsor integration of more than 20+ brands with every brand integrating a unique concept – including Renault, Gionee, Kingfisher, Smirnoff, Ola, FBB, Rayban, Sky Bags, Spice Jet, Clear Trip local, Pepsi and other partners such as Red Bull, Woodland, ICICI, Kwality Walls, Dot Shot, ITC among others. 
The 300 feet wide and 100 feet high Main Stage titled ‘Dance Garden’ drew its core inspiration from the importance of conservation of nature. From lighted creepers to electro pop mammoth daisies to majestic peacocks to the golden cranium of the sun, top of the line DJs took center stage in a grotto crowned by a phoenix officially heralding the 10th year anniversary celebrations of Sunburn. The stage comprised of 300 moving heads (intelligent lighting), 4500 sq. feet of LED and more than 100 boxes of sound. 
After Spinnin Records Stage debut in 2015, international label Monstercat made its first appearance with its own stage featuring Puppet, Haywyre and Pegboard Nerds while the Rayban Never Hide Sounds Stage, The Soma Project, The Techno Deep House Stage, Vinyl Ambulance and The Gionee Stage played the role of support stages.
Renault KWID had a unique car display with one Kwid model being given away to one lucky contest winner. The Renault Lounge had a photo booth and a dedicated food truck. 
Gionee had the second largest stage in the festival. The two storey Gionee Lounge, self sufficient with bean bags and a dedicated sprawled out bar area perched atop the hills gave attendees a beautiful view of the Main Stage apart from the Anti Gravity Zone where festival goers got a feeling of being upside down and a Dark Room Selfie Zone where festival goers could take selfies using the S6 model. 
The Smirnoff Experience Zone was elevated comfort seating for fans along with the selfie booth. Fans were seen sporting FBB merchandise posing against standees that read #freaking.bloody.brilliant which reflected the vibe of the festival. The FBB Lounge saw festival goers taking a foot massage while some got themselves groomed by makeover artists while others posed against a mannequin cut out for fun photographs. 
Skybags had an activity zone with interesting games like Mechanical Bull, Skybags Maze, Boxing Knock Out and the winners were gratified with user friendly Skybags. Helium balloons with Skybags imprinted on them were used to light up the skies in the night. 
Apart from the appealing stage, The Rayban Dance Zone featured models dressed in the head to toe masked outfits in their brand colors while The Rayban Activity Zone had confetti blasts and blowers where festival goers had to catch electric colored flyers and would be rewarded with discount coupons. The Rayban Chill Out Zone saw couples taking refuge from the afternoon sun in the artistic RCC pipes. The Rayban Never Hide Sounds Stage attracted the lovely ladies in numbers. 
Clear Trip ensured fans had their first ever-camping experience. Woodland hosted a zipline section while The Red Bull Wig Wams made for a good-looking display at the festival.
Kingfisher Beer World had special cards where festival goers got an exclusive opportunity to win free merchandise, or access into the premium Kingfisher Lounge. 
The ITC Virtual Reality Zone gave festival goers a chance to feel up close and personal with their artists of choice and a 360 view of the festival using Google Glasses. 
Karan Singh, CEO, Sunburn said – “Sunburn 10 was a super success. We are happy to have brought in substantial returns to the local economy and create business opportunities for the Kesnand region and Pune. We are grateful to the fans, artists, crew, partners and sponsors and all the concerned departments of government of Maharashtra for their incredible support. Our aim has always been to benchmark India in the dance music scene amongst other global players in the market. Sunburn has redefined music tourism in India.”
Sumit Sawhney, Country CEO and Managing Director, Renault India Operations said “With Sunburn we have been able to establish great engagement with the youth of the country and have seen quality footfalls across India. This year we ran a contest to give away a brand new Renault Kwid and the response received was amazing. When I heard of Sunburn moving from Goa to Pune, I was concerned but must say that these guys really pulled it off. I think this year Sunburn didn’t miss Goa, but Goa did miss Sunburn. Well done Sunburn.”
Arvind R Vohra, Managing Director& Country CEO, Gionee said –“Sunburn from Goa to Kesnand; A coup. No idea how they managed. The Gionee Anti-Gravity zone and the Dark Room Selfie room was a great hit with the fans. The zone was buzzing and it was a great vibe. Surely sunburn has developed into an ultimate lifestyle festival experience with the magnitude increasing with each passing year. Our Selfie your way to sunburn campaign was a great hit with the fans and lastly must add the weather was awesome. Didn’t really miss hot and humid Goa. With live music becoming increasingly popular among the millennials Sunburn is an apt brand alignment.”
Saurabh Rao, Collector District Pune said, “ Sunburn did have initial opposition locally, but given the teams commitment and support from the State tourism department, they did manage to pull off an extremely good, safe, clean and large event that put Kesnad and Pune on the global music tourism map. They did live up to their reputation and commitment. The employment and business opportunity provided to the region should actually make them more than welcome in future years. I would also like to add a word of appreciation for all the Pune and rural state machinery that provided all the support to pull a large scale event of this level”
Jaykumar Rawal, Minister Tourism, Government of Maharashtra, said, " Having seen the contribution Sunburn made to tourism in Goa, Maharashtra Tourism welcomes Sunburn's move to Maharashtra. I was intrigued at their choice of Kesnand over many other options in the state. They did make the right choice and have successfully put Kesnand and Pune on the global music tourism map. The Facebook live stream numbers are a testimony of their global fan following. The support from their fans and attendance in large numbers makes all our joint efforts worthwhile as this stimulates the economic cycle from rickshaw to restaurants to hotels for brand Poona. I wish them success and hope they make Maharashtra their permanent home".
KSHMR, Axwell ^ Ingrosso and Armin van Buuren returned this year to wow the crowd with their undisputed presence on the global main stage. Adding a dash of swag to the headliner list, Afrojack and Dimitri Vegas, Like Mike empowered the crowd with their musical finesse. Debuting at the festival this year was the hardstyle genre with the Angerfist and Miss K8. 
For the first time Sunburn was hosted on New Year’s Eve giving fans an opportunity to usher in 2017 with a DJ of their choice.