Percept ICE, the special projects, events and conventions arm of Percept Limited, bagged the mandate of conceptualizing and executing a ‘Camp Jeep Off Road Drive Experience’ for the first time in India. The experience was held from 9th December to 11th December, 2016 at a private farmhouse located in the Bandhwari Village mapped around 20 kilometers from Delhi on Gurgaon-Faridabad highway. The event witnessed an attendance of 300 people over 3 days.
American carmaker, Jeep, made its entry into the Indian car market a few months ago and launched its cars in this extremely competitive market space, which is already occupied by a number of luxury car makers. Recently, the company organized a Jeep camp in the suburb of the Indian capital city which offered the look and feel of the brand and an off road experience for potential customers.
The aim of the Camp Jeep Off Road Drive Experience event was to provide a firsthand experience of the Jeep Wrangler Unlimited and Grand Cherokee through a customised track to potential customers in an endeavour to convert their interest into purchase.
Percept ICE’s scope of work spanned planning, designing and executing the entire Camp Jeep Off Road Experience in India which included conceptualizing the theme, customizing the decor, handling all logistics inclusive of food & beverage, managing Guest Invites and RSVPs, seamless co-ordination between the Nikhil Jaspal - design partner and client on the track design, managing the entire venue set up, show flow management, and overseeing a flawless technical production of the event.
The USP of the event was the event set up which showcased a luxury feel and yet displayed an adventurous DNA that matched the brand’s positioning. Additionally the client vendor designed the track in a unique jeep off road experience manner such that only jeep cars can drive through it.
Commenting on the success of the event, Nazneen Karimi, Chief Executive Officer, Percept ICE said, “It was an honour to design and execute the primary event of the Camp Jeep off Road Drive Experience in India. We are always committed when it comes to delivering on our client’s expectation and we are happy that we could deliver on both the client and guests expectations on ground. The experience of the off road drive was magnificent and left every attendee on a high. Kudos to the Percept team for their dedication and hard work for making this event a grand and successful one.”