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 Percept in the News

Exhibit magazine covers Sunburn 2016
16 February, 2017

Source: Exhibit Magazine; Date: February 2017 issue

Known as an aspirational brand that pioneered the culture of dance music to India, Sunburn is one of the most successful commercial EDM festivals of the country with it being ranked as Asia’s No. 1 Live.Experience Fest since 2009. Spread over 4 days, Sunburn has multiple stages set up with artists performing throughout the course of the day. Starting with just 2,000 people, the festival has now garnered an ardently loyal fanbase as it now witnesses an attendance of around 2-3lakhs music lovers each year.The festival was incepted in the year 2007 as an exclusive property organized by Percept Live. With an unbeatable track record, Sunburn has also executed over 400 events across India over 10 years with its multiple IPs and plans on international expansion. Throughout the first 9 years of its running, Sunburn was a high-profilefixture at popular beaches in Goa like Candolim and Vagator.
 
Sunburn ‘16- Location and Arenas
With Pune becoming the hub of music festivals in India, Sunburn too made its way to hold. its 10th Anniversary edition at Sunburn Hills, Kesnand, on the Pune-Ahmednagar highway, near Pune with DJ Dimitri Vegas & Like. Mike going on record to say, “It was such a pleasure performing at Sunburn’s 10th year anniversary. Despite of a new venue this year, the management did a great job with ensuring the show was super successful.” Sunburn has been redefining music tourism in India, with official ticketing partners  BookMyShow.com Viagogo.com that the festival from over 30 popularity, Mr. Karan Sunburn said, “Sunburn success. We are happy substantial returns to the create business opportunities for the Kesnand region and Pune.” The décor of the gigantic stage and the venue was absolutely majestic with the lighting arrangement and confetti flying in the air. As a part of Sunburn’s CSR initiative, a lot of partnering brands brought forward customized solutions and services for the festival. Sunburn property Sunburn Echo, which streamed the festival live to almost 55 million viewers in multiple cities, demonstrated the prowess of the seamless live mixing at Sunburn. The festival has grown to travel to other cities of India which are known as Sunburn Arenas. Bengaluru, Hyderabad, Mumbai, Delhi, Kolkata have been some of the Arenas in the past with them being a part of the Sunburn tour in 2016, as well.
 
Performing Artists
With over 1000 performing artists in its repertoire in the past already, Sunburn 2016 saw a total of 100+ artists and 300 + hours of explosive music. Right since its inception in 2007, Sunburn has brought A-list DJs to stages across India for everything from arena concerts to multi-day festivals. The 2016 line-up included sets by stalwarts like Armin van Buuren, Axwell & Ingrosso, KSHMR, Dimitri Vegas & Like Mike and Afrojack alongside newer talent like Lucas and Steven and Tom Swoon on the main stage. Finnish DJ Yotto and Swedish DJ Christian Smith played to a small but committed audience while Nucleya totally slayed with his thumping beats and dancing audiences. Dutch artist Armin Van Buuren’s energetic two hour long set played. everything right from a remix of his Game of Thrones theme to Kygo’s ‘Firestone’ mash-up. Masked DJ Angerfist took over the main stage while Dutch DJ Dannic went ahead with popular tracks like Mike Posner’s ‘I Took a Pill in Ibiza’. Additionally, supporting acts like AJJA, MATTN andhome-grown talent like DJ Shaan, Zaeden, KERANO, Lost Stories, among others were also playing across multiple stages.
 
Exhibit Uncovers Straight from Sunburn Arena- Mumbai
Exhibit checked in to the Mumbai Arena of Sunburn that was held on the 15th January, 2017 at Reliance Jio garden. Not going to lie, we did get absolutely. Sunburnt considering the fact that the event through 4 in the.  However, that dancing along to and groovy mixes DJs. the show at the Mumbai Arena was DJ The Unknown. One of the leading DJs of the country, Anish Sood, continued the groovy mixes of popular Starboy by The finally concluding single Don’t performance he most-loved who belted his hit tracks Titanium, Sexy Bitch, Without You along with mixing a lot of other popular songs. Leaving the crowd wanting for more, DJ Guetta concluded his set only to be taken over by the immensely popular DJ Zaeden who made the attendees dance to remixes of popular songs like Let me love you, Cold water, Hello, Lean On. The festival also saw people indulge in t-shirt painting, eating, drinking alcohol while some just danced their way till the end. Afrojack went to ahead to say, “Sunburn 10 was truly magical. India has always been my favorite country to perform in as a large percentage of my fans hail from India,” and that is supporting the fact that the EDM and dance culture in India is growing and there seems to be no stopping it in the years to come.