Percept in the News

Bollyboom draws large crowds on the occasion of Holi
14 March, 2017

Mumbai: With a view to bring the fervour of Bollywood coupled with a touch of Electronic Dance Music (EDM), Bollyboom music event brought alive the festival of Holi on Monday. The event hosted by the organisers of Sunburn which is India’s well-known EDM fest witnessed a footfall of over 2500 at Hotel Tulip Star at Juhu in Vile Parle (east).

As Sunburn is known for its EDM, Bollyboom on the other hand aimed at providing a blend of different genres of music like Bollywood, Desi, Punjabi, Indian Rap and Trance. Retro beats and Bollywood songs of the 70’s, 80’s and 90’s added flavour to the festival of colours. Music artistes like DJ (Disc Jockey) Nucleya and DJ Chetas played their hits in tune with the theme of Holi.

In order to add colour to the event, organic colour powder was made available and was splashed throughout the event. There was no use of water. Sahil Parabh, a college youth from Dadar, said, “It was the first time that I attended a Holi party and it was amazing to see so many people playing Holi in such a safe manner. There was no wastage of water as there were dry organic colours available.”The use of these colours went a little overboard and the attendees faced a bit of suffocation as the air in the dancing area was filled with colour powder. Few attendees complained, “It was difficult to breathe as people were just randomly throwing colours on each other and in the air. We exert while dancing and due to the suffocating atmosphere we could not breathe properly.

Fortunately, there were no health crisis due to this atmosphere but the organisers took this as a learning experience. Indu Sabharwal Mehta, Head of Bollyboom, told the Free Press Journal, “We have taken this as a learning experience and will minimise the use of colours in the future. Our sole aim was to create an atmosphere which gives the feel of the Holi festival and also provide entertainment through the various genres of music so that people can celebrate.”

Harinder Singh, Chairman of the organising company Percept Limited, said, “Nowadays, citizens are sceptical about Holi because of the manner in which it is celebrated. Through Bollyboom we aimed to create a safe environment where people of all age groups can party freely and feel secure. There were no colours permitted from outside as we provided in house safe colours at the event.”