Percept in the News

Over 10K in Mumbai and 15K Ecstatic Fans in Delhi Welcome ‘Road to Ultra’ in India
13 September, 2017

It has been quite the year for Road to Ultra, the inventive expansion idea by brands Ultra and Ultra Worldwide, that are behind giant Miami-based electronic music festival Ultra. Bringing the experience to partygoers all around the world through, Road to Ultra, which features top international DJs who play at the three-day American festival, made its debut this year at Mahalaxmi Racecourse on September 7 in Mumbai and India Exposition Mart on September 8 in New Delhi.

Karan Singh of Percept Live, the sole promoter of the event in India stated, “We are extremely elated with the response we received for the debut of Road to Ultra in India.  We couldn’t have asked for a better lineup for the first edition. Electronic music fans in India have always been selective in their choice of events that they prefer to attend, and the turnout today was just another indication of the popularity of the genre.”

He added, “Concerts such as Road to Ultra support the advancement of technology and music with choice of artists of today’s millennial generation and push the boundaries in illuminating live experiences aesthetically. This has truly changed the way people experience live music. We are thankful to the local authorities, tourism and all the sponsors and partners without whom this event wouldn’t have been possible. We are hopeful that the coming editions of Road to Ultra India will only grow bigger in the scale and on ground experience."

Headlined by global electronic dance music superstars and Grammy award winning producers The Chainsmokers, the show featured almost every genre you could think of, ranging from ethereal future bass to face-melting dubstep to groovy house. Despite the big-ticket names on the card, the night also belonged to underdogs who displayed how incredibly versatile the international electronic music landscape is.

First to take the stage was the only Indian female DJ on the line-up Siana Catherine. Not only was her set through the roof with deafening kicks and belligerent grooves, but it was an absolute triumph to witness a female DJ headline an Ultra stage.

Raiden and Resident DJ of Ultra Mykris followed, transitioning between tracks seamlessly and throwing in great remixes. The crowd was jumping and dancing to every palpable beat.

Sam Feldt took the stage next. Every electrifying beat that was masterfully remixed was met with dancing from the audience that came to see the 24-year-old perform. An aura of happiness followed the young DJ, who periodically slowed down to thank the audience.

Sam Feldt remarked, “It’s always so magical coming to India. The crowd was really fired up. India has been at the forefront of dance music and I first noticed that at Sunburn. It’s high time properties like Ultra made their way to India considering the burgeoning scene here.”

Lost Kings who have managed to generate a considerable buzz in the dance music blogosphere, had the audience going absolutely bonkers as the duo tore it up with a set of party favorite EDM/trap hits including remixes of songs by Rihanna, Above & Beyond and the likes as well as their own tracks.

There was an encore for Getter as choppers circled around the stadium. He expertly flowed between different tempos and dropped at least four different EDM genres – including dubstep, deep house, future bass, and trap – masterfully dovetailing them to unveil aesthetic perfection.

Before they entered the stage, the lights in the entire stadium dimmed. A sole, horizontal stream of white light across the DJ booth emerged and The Chainsmokers showed why they are some of the highest paid EDM DJs in the world. Their set was arguably the most packed, with the audience quite literally trying to elbow their way to the front to catch a closer vantage point. 

The turnout in both the cities was impressive with over 10,000 people in attendance in Mumbai and over 15,000 in New Delhi. Sponsors associated with the first edition of Road to Ultra India included top line brands like Jio Digital Life, Ola, Kingfisher Ultra, Jack N Jones, Mercedez – Benz, Crocs, Skybags, Pepsi, Sony, Absolute, Swiggy and media partners including Times Network, PVR, ISHQ FM, Hungama, Cash URDrive and ticketing partner