Percept in the News

Percept wins 6 Trophies at the ‘WOW AWARDS 2018’
2 July, 2018

~ Bags 1 Gold, 2 Silver and 3 Bronze Awards in the ICE and Activations domain ~
Percept won 6 Trophies at the prestigious WOW Awards 2018 held from 28-30 June 2018 at the Aerocity, New Delhi. With 1 Gold, 2 Silver and 3 Bronze trophies spanning the ICE and Activations domain, it was a distinctive victory for Percept at the 2018 Edition of the WOW Awards. 
An initiative of EVENTFAQS, the WOW Awards & Convention Asia, was conceptualized in 2009 as the industry benchmark for excellence in brand experience creation and has grown to become Asia’s largest business and recognition platform for the MICE, LIVE Marketing & Entertainment industry. A unique and mega recognition platform, the 2018 WOW Awards commemorated the milestone 10th year anniversary of the Awards. 
Percept ICE bagged 4 WOW Awards which included the coveted GOLD trophy in the ‘Brand Experience of the Year’ category for Jeep Trails Goa and Punjab and a SILVER award in the ‘Launch Event of the Year’ category for the glamorous and much touted Panchshil Reality YOO Villas Manish Malhotra Launch Event in Pune. Percept ICE also bagged a BRONZE trophy for the ‘On Ground Promotion of the Year for Sales Volume’ category for the Camp Jeep 2018 events held across Delhi, Ahmedabad and Mumbai, along with another prized BRONZE in the ‘Anniversary / Birthday Celebration of the Year’ category for the mega successful Essel 90 Years Celebrations.
Said an elated Nazneen Karimi, Chief Executive Officer, Percept ICE, “Winning the WOW Awards for four of the biggest events executed in India across 2017-18 is a wonderful recognition of our innovation and creative efforts in the ICE domain. These events took us months of meticulous planning to ensure seamless implementation across challenging terrains. Full credit goes to our entire team for working tirelessly 24X7 to conceptualize, set up and execute these amazing and diverse activities that wowed our clients and audiences across the country.”
Vidya Alva, Executive Vice-President – Events, Percept ICE commented, “Winning four metals at the WOW Awards Asia is a matter of great pride for all of us at Percept ICE. Each of these events has been landmark milestones in their respective sectors, and having won awards for these further reinforce our faith in the entity. Many congratulations to the entire team, and many thanks to our clients for entrusting us with these prestigious projects.” 
Percept Activ won 2 WOW Awards including a SILVER in the ‘Opening / Closing Ceremony of the Year’ category for the spectacular Opening Ceremony of the Asian Athletics Championship held in Odisha in 2017. The BRONZE award was won in the ‘Launch Event of the Year’ category for the memorable Audio Launch of the Film 2.0. 
Zarif Tapia, Executive Vice President & National Head, Percept Activ commented, “At Percept Activ we have expanded our body of work and team to embark on mastering wider horizons. With a focus on large format Sporting and Special Events, these wins are a testimony to our endeavor. Adding to an already illustrious repertoire of accolades and recognition garnered over the years.”
Added an ecstatic Sameer Sethi, South Head – Experiential Marketing, Percept Activ, “Winning two esteemed WOW Awards is a testimony to the months of relentless planning and dedication that was undertaken by our team to bring alive the magnificent Opening Ceremony of the Asian Athletics Championship in Odisha and the global Audio launch of the movie 2.0 in Dubai. Both activations were massive, complex, challenging activities which required exhaustive research, innovation and creativity of ideas into making them mega successful events. Winning the WOW Awards validates the dedication and efforts of the Percept Activ team towards a job well done.”
Asia’s largest platform celebrating the best in the experiential domain, ‘WOW Awards Asia 2018’ marked the 10th edition of the WOW Awards as Asia’s biggest recognition platform for the excellence in the experiential industry. Since 2009, the WOW awards have grown exponentially to become the epitome of cultivating and celebrating WOW Events and Experiences. Unlike any previous edition, WOW Awards Asia 2018 honoured the best campaigns, events, talents, work, and venues in the experiential domain across 5 focused awards groups and 100 categories. Over a 100 reputed veterans from the global events ecosystem judged the entries for the awards this year making it the biggest and grandest edition of the awards so far.