Percept in the News

Percept wins 4 GOLDS at the ‘BW Applause Conclave & Awards 2019’
17 January, 2019

Percept won top honors with 4 GOLDS at the esteemed BW Applause Conclave & Awards 2019 held on 14 January 2019 at The Eros Hotel, New Delhi. With 1 Gold for Sunburn in the Live Events domain and 3 Golds in the ICE domain, it was a triumphant victory for the Percept Group at the 2019 Edition of the BW Applause Awards. 

The Exchange4Media BW APPLAUSE Awards was instituted to recognize and honor the quality work executed by experiential agencies in the events and experiential marketing domain. The awards night offers a platform for recognizing high standards, innovation, creativity and exemplary event marketing projects executed by agencies. Powerful knowledge sharing sessions and thought-provoking discussions relevant to the event ecosystem at the Conclave with industry leaders saw Karan Singh, CEO, Sunburn participate earlier in the day on the topic “What makes Events Memorable”. The day long Conclave made way for an evening of networking and awards celebrating outstanding event marketing milestones.
Percept Live walked away with a prestigious BW APPLAUSE GOLD Award for its flagship IP Sunburn. Asia’s biggest and most popular Dance Music Festival, Sunburn, kept its winning streak bagging GOLD in the ‘Best Festival of the Year – Music’ for Sunburn 11. The Award re-endorsed the unique and larger than life stature of Brand Sunburn in the Live Events space in Asia. 
Said Karan Singh, CEO, Sunburn, “Sunburn 11 was really special for us given the new venue at Oxford Golf Resort. A lot of effort went in to making the event a mega success right from selection of the new venue to giving Sunburn fans a larger than life curated global experience. We had one of the best artist line ups that the country has witnessed and were thrilled with the response received from our fans. We’re happy that the efforts have been recognized by the BW APPLAUSE committee and are delighted to have received Gold in the ‘Best Festival of the Year – Music’ category. We have many exciting plans for 2019 and some massive announcements lined up for Sunburn.”
Percept ICE bagged 3 BW APPLAUSE GOLD Awards in the ‘Art Exhibition of the Year’ category for the unique ‘Sculpture Park Jaipur’ exhibition held at the stunning Madhavendra Palace in Nahargarh Fort, Jaipur; ‘Private Social Event’ category for the ‘ZEE 25 Years Grand Party’ commemorating ZEE’s Silver Jubilee milestone which saw leading celebrities from Indian cinema and television, politicians and renowned personalities from the corporate world attend the gala event in Mumbai; and the ‘Most Innovative Stage Design – Corporate Event’ category for the ‘Jeep Compass Launch’
Said Nazneen Karimi, CEO, Percept ICE, “Winning 3 GOLDs at the BW APPLAUSE Conclave & Awards for three of our biggest events executed in India in 2017-18 is a phenomenal recognition of our efforts in the ICE domain. All these diverse events addressed completely diverse Target Audiences and successfully achieved the client’s respective objectives. Full credit goes to our team for thinking out of the box to conceptualize and pull off such larger than life successful productions that have wowed clients and audiences across India.”
Added Vidya Alva, Executive Vice President & Business Head – Events, Percept ICE said, “We are thrilled to have bagged 3 GOLD’s for our endeavours in the dynamic and ever evolving Events industry. The awards endorse our months of assiduous planning and preparation to pull off such grand seamless events for our esteemed clients. We look forward to creating many more such ground-breaking and high impact experiences with a greater focus on innovation in R&D and Technology in the year ahead.”
A part of BUSINESSWORLD group, BW APPLAUSE is a bi-monthly publication that provides content for the experiential marketing and event category within India. It serves the information needs of brand- side event marketers, experiential agencies, event professionals, and event service providers in the country.