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 Percept in the News

'The Sunburn Magic' Harindra Singh speak to Raga to Rock about taking Sunburn back to Goa in it's new avatar
22 February, 2019

Raga to Rock got Harindra Singh, Chairman & Managing Director, Percept Limited to speak about taking Sunburn back to Goa in it's new avatar, tie up with Klassique Events  and how he intends handling the differences he had with the Goa  Goverment.

Sunburn Klassique" is all about the original vibe of Sunburn. Right from the flea markets, experience zones, adventure activities and setup, the overall vibe will strike a chord of nostalgia. It will bring back memories of the good times fans have experienced in the past when Goa was home to Sunburn. The artist line up will reflect the very same sentiment. We will be bringing down artists that are iconic and reflective of the vibe of the earlier days of Sunburn Goa. The Sunburn Klassique format will be completely different from the Sunburn festivals taking place in different cities. From the setup to the stages and the artists, Sunburn Klassique will truly stand apart. Sunburn evolved to a much bigger and commercial format post exit from Goa. We all missed the original Goa Sunburn. It was cooler, more intimate, more emotions, experiences, pre post parties, shacks, local food and flavours. Sunburn Klassique will aim to bring back all of that.”
 
On the tie up with Mr. Shailesh Shetty, Klassique Events, and future plans for Sunburn in Goa, Harindra Singh responded, “We left Goa in 2016 with a very heavy heart. We tried really hard to recreate the magic of Goa across other destinations, however Goa is Goa....and it was impossible to create the Goa magic anywhere else. Recently we sensed an opportunity to return to Goa and were lucky to tie-up with Mr. Shailesh Shetty, Klassique who will be representing Sunburn in Goa and taking on the onus of handling all the local logistics, permissions and licenses for ensuring a smooth and successful homecoming of Sunburn Klassique in the State. The weekend of 23 & 24 February 2019 will be the first 2 day Sunburn Klassique showcase at Vagator. The plan is to start with one event and based on the success and feedback increase to 2 events. Ideally we would like to have one in the first quarter, one during the monsoon and one in the 3rd quarter.” 
 
On the differences cited in media between the Goa Government and Percept Live over pending dues, Harindra Singh replied, “At the time of its exit from Goa in 2016, Sunburn’s direct contribution to the Goa economy stood at close to Rs. 700 crores, besides generating employment and creating an entire ecosystem. Apart from putting the state on the world music tourism map as a preferred destination, Sunburn benefits and supports local businesses across hotels, F&B, travel, shopping and transport. We were waiting for an opportunity to return and host Sunburn in Goa. And when we read a recent statement of the Tourism Minister lamenting the exit of EDM Festivals and its associated impact. We saw a glimmer of hope and attained the confidence to look for a viable partner to bring back Sunburn into the State of Goa. In business there are bound to be differences. However both parties were proactively trying to seek solutions and arrive at a mutual resolution.  It feels great to have arrived at a consensus to bring Sunburn back to its State of birth and continue to engage proactively to narrow past gaps and close. I can state clearly that we are close to resolving all matters amicably and the gaps will soon be a thing of the past. We will work assiduously with the authorities to get all the requisite permissions to ensure the event goes off smoothly without any glitches, and also adds tremendous value to the local eco-system. We are very thankful to the Government for its support and recent announcements.”