Percept in the News

Percept Produces a Film for Godrej Properties & Thane Police to Fight Relentlessly Against COVID-19
2 June, 2020

Godrej Properties join hands with the Office of the Police Commissioner of Thane to launch a Communication Campaign for the Public Service entitled 'Humara Sankalp’ to fight relentlessly against Corona and preparing citizens for it.
The initiative aims to build widespread consciousness among citizens at large that the fight against Corona is a long battle and the only way to prevail is to continue actively following the government's strict guidelines.
The company as a responsible corporate stands in solidarity with the efforts of the Thane Police to overcome this pandemic and curb the spread of this virus. The film for the initiative was conceptualized and produced by Percept.
The film was made to raise consciousness among people that the completion of the lockout-once it comes-may not imply it's the end of the war on Corona. We'll just have to keep following the government's instructions.
Vivek Phansalkar, Commissioner of Police, Thane, said, “it is extremely important for citizens to understand that the battle against Corona has to continue relentlessly and people have to be responsible for their own as well as everyone else's well-being, continue observing social distancing, wear masks, wash hands frequently, avoid crowded places and continue to adhere very strictly to the guidelines laid down by the government.”
Mohit Malhotra, Managing Director & CEO, Godrej Properties, said 'We are happy to partner with the Thane Police in their initiative to spread awareness and continue this fight against the COVID 19 pandemic. The Thane Police team has been doing an exceptional job and has been taking many proactive measures even during this lockdown period to ensure the safety of all citizens. We are happy to support the government in every way possible to help combat this crisis and we urge all the people of Mumbai to stay home, stay safe and strictly adhere to the guidelines set forth by the authorities."