Percept in the News

Percept conceptualizes an impactful Public Service Film for Pune Police in collaboration with ABIL Foundation to create empathy for COVID-19 patients
5 June, 2020

Pune Police launched an impactful Public Service Film “Covid Ki Bimaari Se Ladhiye – Bimaar Se Nahi” in collaboration with ABIL Foundation with an objective to generate mass public empathy towards COVID patients and encourages citizens to let go of bias & instead adopt a supportive, respectful & encouraging attitude towards COVID-19 patients & their families. The unique Short Film is conceptualized & produced by Percept.

This short film conveys to convey to people at large that – ‘like every citizen even the police staff may also acquire corona disease. In fact they are more vulnerable as they are fronting the war to safeguard us. This is the time to support them and help their families and not discard them. Social distancing physically may be essential but we need to give our total support to them and their family emotionally so that they don’t feel discarded or alone in their fight against the disease and get on recovery mode. The short-film delivers the message in a very impactful and emotional way indeed. The film also is supported by a trailer for select media handles.
ABIL took the lead in supporting this initiative and good cause of Pune Police Commissioner in spreading this message. Percept conceptualized this unique idea and produced the film on behalf of Pune Police.
Dr K. Venkatesham, IPS, Commissioner of Police, Pune City says, “We all need to change our attitude and behaviour towards Corona Patients. We needed a strong and impactful message to make people realize that emotional support, respect and also help to Corona victims and their families is the need of the hour. This film will make people realize and act accordingly and make this society more supportive to Corona Victims.”
Mr. Amit Bhonsale, Managing Director, ABIL, states, ‘Pune Police are putting in extraordinary efforts 24x7 to ensure that we civilians are all safe. In turn, they are risking their own lives in the line of duty. It is time we as Citizens contribute to the victims in every possible way and support them and not discard them. We are indeed very happy to be supporting such a noble cause of Pune Police in driving this message.”