Percept in the News

Percept Live triumphs with 4 Trophies at ‘WOW AWARDS ASIA 2020’
15 August, 2020

~ Sunburn Festival bags 2 GOLDS for Intellectual Property of the Decade & Live Entertainment Event of the Decade ~

Percept Live bagged 4 Trophies at the prestigious WOW Awards Asia 2020 held on 14 August 2020. With 2 Golds in the prestigious WOW Decade Awards category, 1 Silver and 1 Bronze award in the Live Events and Experiential domain, it was a distinctive victory for Percept Live at the 2020 Edition of the WOW Awards Asia. 
Sunburn, Asia’s biggest and most popular Dance Music Festival, dominated the WOW Asia Awards forum in the most sought after WOW Decade Awards category. Sunburn Festival was honored with the GOLD award in the esteemed ‘Intellectual Property of the Decade’ category, and received another GOLD in the acclaimed ‘Live Entertainment Event of the Decade’ category. 
The Sunburn Goa 2019 Festival which saw its much anticipated return to Vagator Goa after a hiatus of 3 years also bagged a BRONZE Award in the tightly contested ‘Festival of the Year – Music’ category. Sunburn Arena, a popular variant of the Sunburn IP, also bagged a SILVER Trophy in the Concert of the Year Category for the memorable DVLM India Takeover event. It was a triumphant victory for Percept Live and consolidated Sunburn’s leadership position in the Live Music Festival domain in Asia. 
Sunburn Season 13 saw an absolutely incredible year with the festival showcasing phenomenal expansion across parameters of global and domestic attendance, number of events held pan India and overseas, and fan base growth across multiple digital channels.
Said Karan Singh, COO, Percept Live, “A phenomenal amount of hard work, determination and perseverance has gone into making Sunburn the iconic and aspirational global brand it is today. We are expressly overwhelmed with the top honors received at WOW Awards Asia 2020 in the prestigious ‘Intellectual Property of the Decade’ and ‘Live Entertainment Event of the Decade’ categories. I would like to thank all the people who have worked on Sunburn over the past decade, our team, sponsors, partners, artists, authorities and everyone who supported us in this journey to help build Sunburn and catapult it to the primary position it occupies in the global Music Festival domain today. A big thanks to the WOW Awards Committee for recognizing our endeavors over the past decade in the Experiential & Live Events domain. We look forward to getting back to creating many more mega on ground events for our fans and have many exciting plans and big announcements lined up.” 
Asia’s largest platform celebrating the best in the experiential domain, ‘WOW Awards Asia 2020’ marked the 12th edition of the WOW Awards as Asia’s biggest recognition platform for the excellence in the experiential industry. An initiative of EVENTFAQS, the WOW Awards & Convention Asia, was conceptualized in 2009 as the industry benchmark for excellence in brand experience creation and has grown to become Asia’s largest business and recognition platform for the MICE, LIVE Marketing & Entertainment industry. WOW Awards Asia 2020 honoured the best campaigns, events, talents, work, and venues in the experiential domain across 6 focused awards groups and 100 categories. This year the Awards expanded to include the WOW Decade Awards to honor events and IPs that had grown in stature over the past decade to become iconic, aspirational brands in the Asian event industry. Over a 100 reputed veterans from the global events ecosystem judged the entries for the awards this year making it the biggest and grandest edition of the awards so far.