Percept in the News

IBD India ends 2011 on a Rs 90-cr high
23 December, 2011

It’s been raining clients every month for IBD India in 2011. The Integrated Brand Development independent division under the Percept Hakuhodo stable has clocked billings worth 90 Crores this year alone, observing a double digit growth year on year. Though the exact breakup of revenues is not available, the agency has achieved an annual capitalized billing of 250 Crores this year.The businesses added by IBD India this year include Panasonic Beauty Products, Saks, Georgio Gullini, Radius Infratel, Shilpa Cosmetics, Instinct Deodorants and Male grooming, Pure Home+Living, NexG TV, CCCL Ltd, Yuga Homes, Icon Management Consultants and Alankrita Kitchens. Most of the businesses have been won post multi-agency pitches, seeing participation from agencies all four offices. Not only has the agency registered a healthy inorganic growth, a significant business has also come from addition of brands by existing clients.Speaking on the agencies performance this year, Rahul Gupta, Managing Director, IBD India said, “While it is great to have won the new businesses, we are also delighted that our existing clients have added significant business to our kitty. Panasonic has increased their business with us just this year by 50-60%. Taj has added many more properties to the account. These clients adding business to us shows their faith and confidence in our work. Our revenues have grown by about 500 % in last few years. In days where big brands are not sticking with agencies for long term, our clients have stuck with us years now, which is quite satisfying.”The agency has grown across sectors like Consumer Electronics, Hospitality, Fashion, Real Estate, Lifestyle, Banking adding new business in almost each of these categories.Sighting reason for success of the company this year, Jyotsna Chauhan, COO, IBD India said, “We have always focused a lot on having cutting edge creative from IBD - Creative product that differentiates and sets the image of a brand, builds a value for the brand in market space in terms of mind share and market share. These wins confirm our belief in our work and we are hopeful of many more wins in the coming days.” IBD India has seen business grow across all its four offices including Delhi, Bangalore, Chennai and Mumbai. Year 2011 also marked addition of senior creative and planning talent into the agency. As the agency grows, it is keenly looking at expanding the talent pool. Rahul confirms, “We have laid focus on getting best of the talent from the Industry. We are still hiring aggressively. Talent is most critical for IBD right now.” .