Percept in the News

Sunburn 2009 Its Hot Hot Hot...
29 December, 2009

It was big, and it got bigger, with the crowds pouring in even after 9 p.m., even after the designated stoppage time was supposed to be 10 p.m. 

Goa is famous for its pristine beaches with its 150 kilometre palm tree lined coastline famous the world over. This festival, a mix of Indian and international performers on a classical beach setting, accompanied by an awesome man-made setting saw thousand grooving till late night. 

“Goa is the capital of Sunburn. Next year we intend to have mini Sunburns in places like Chandigarh, Gurgaon, Indore, Pune and even Bangalore. Though I would prefer not to take it to the metros,” joint MD, Precept Holdings, Mr Shailendra Singh said, adding, “We have been doing mini Sunburns in nightclubs so far and want to do more.” Percept Holdings

This year the festival has large food courts where cuisines from across the world are being served. Entertainment includes a rock-climbing wall and volleyball matches.“Earlier it was entertainment, this year we are trying to make it an experience,” Mr Singh stresses. 

Speaking about the festival Mr Singh says that it aims to bring together some of the best DJs in the world. “It is in line with some of the largest international music festivals and we are delighted to bring a smashing international music and lifestyle experience to Indian audiences,” said Mr Singh. Nikhil Chinapa, festival director and creative consultant for Sunburn adds “We are trying to create the global Indian experience at par with established international music festivals with the final objective being to create a festival which we can call our own.”

This year Amin Van Buuren, officially voted the world’s best DJ thrice in a row, beating heavyweights like Tiesto, Paul Van Dyke, John Digweed and David Guetta will be seen on the last day.

World renowned, Grammy Award winning DJ and party icon Roger Sanchez will be there too. He is, arguably one of the best house DJs in the world.