Businesses
 Percept Media

Percept Media is the media planning, evaluation and buying agency of Percept Limited. Percept Media offers bespoke media solutions to clients in new-age as well as traditional media. It has a dedicated multi-city intranet network which helps the centralized planning and buying process with the capability to ‘execute & activate’ at a localized level. The strong IT based network not only enables a bottom up planning approach, instead of the traditional top down models, but also provide a unique media service delivery platform through its micromarketing infrastructure. This ensures reduced national and regional response time apart from increased speed and efficiency for clients.

Geared to meet the current and emerging market needs, Percept Media offers turnkey solutions in contemporary & conventional media, Out of Home, Below the Line, Activation, Retail, Rural, Experiential Marketing and Digital media.

Percept Media offers a four-point agenda of transparency, agency alliances, consolidation, and true 360- degree communication. The key focus of Percept Media is to provide clearly audited transactions for the clients to increase transparency and bring in a fair and level playing field in the media business. Transparency is a major issue in the media industry and Percept Media strives to bring in as much transparency as possible in all transactions. Media buying and execution benchmarks / metrics are mutually agreed upon between Percept Media and all its clients beforehand. Post-campaign audits are tracked to confirm adherence to the agreed benchmarks and metrics, thereby ensuring true transparency in the media buying process.

In the year 2013 Percept Media received the International Standards Organization (ISO) Certification from Transpacific Certifications Limited for its Quality Management System.

Percept Media is also an Affiliate of ‘Local Planet International’, a global media agency network comprising some of the world’s leading independent media agencies spanning 40 countries including Horizon Media, the7stars, Zertem Communications Group, Media Italia, pilot, CoSpirit MediaTrack, and Tre Kronor who joined forces in 2016 to create a paradigm shift in the media services and solutions domain. This affiliation enables Percept Media to offer the best-in-class services, tailored technology and bespoke data solutions through its international partnerships, thereby offering its clients in India with a level playing field in accessing international strategy, value, transparency, technology and talent. Percept Media leverages on the international experience of the Local Planet International Board and the senior network team to create a genuine, globally competitive advantage to clients who are looking for cutting edge differential services and agile service oriented, customized solutions.

Clients

  • Future Group
  • BSNL
  • Panasonic
  • Canon
  • DLF
  • Sahara

Awards & Accolades

  • Percept Media bags the Bronze Award for Best Use of Radio for Long term effectiveness for Future Group’s Big Bazaar Mahabachat Campaign at the Exchange4media Golden Mikes Award - Radio Advertising Awards 2014
  • Percept Media bags 2 Awards at the Exchange4media Golden Mikes Awards - Radio Advertising Awards 2012
    • Best Use of Radio for Long term effectiveness – SILVER for Future Group, FBB-ROCC
    • Best Use of Multiple Radio Stations – BRONZE for Future Group – FBB- RJ Style O Meter
  • Percept Media bags 2 Awards at the Exchange4media Golden Mikes Awards - Radio Advertising Awards 2011
    • Best On-Ground Promotion for a Client (for multiple Stations) – SILVER for Future Group, FBB:RJ Cricket Day
    • Best Use of Sponsorship – BRONZE for Future Group, Big Bazaar : Family No. 1
  • Percept Media bags 7 Awards at the Exchange4media Radio Advertising Awards (ERAA) 2010
    • Media Agency of the Year
    • Advertiser of the Year
    • Best Brand Integration on Radio (Retail) – GOLD - for Fashion@BigBazaar - RJ Style O Meter, Future Group
    • Best On Ground Activation for a client (Retail) – GOLD - for Fashion@BigBazaar- RJ Style O Meter, Future Group
    • Best Use of Radio in a Media Plan – SILVER - for Fashion@BigBazaar- RJ Style O Meter, Future Group
    • Best Brand Integration on Radio (Retail) – SILVER - for Pantaloons 3 Idiots, Future Group
    • Campaign of the Year – SILVER - for Future Shopping Festival

Management

  • Rashmi Ranjan Patnaik, Chief Operating Officer – North & East
  • Partha Pratim Ghosh, Chief Operating Officer – West & South, Percept Media

Contact Details

  • Corporate Office: P-2, Level 2, Raghuvanshi Estate, 11/12 Senapati Bapat Marg, Lower Parel, Mumbai – 400 013. INDIA.
    • Tel: +91 22 3044 8303 / 3044 8300
  • Network Offices
    • Delhi
Percept Media