Established in 2002, Percept Pictures is India’s first fully integrated Content Creation, Aggregation and Distribution Company. With expertise in producing Motion Pictures, Ad Films, Corporate Films, Television Software, Live Events and Special Projects, Film Distribution and Marketing, Percept Pictures is equipped to meet the content needs of both consumers and clients alike.
Percept Pictures Ad Films SBU caters to the global citizens' quest for quality information and entertainment, and focuses on providing customised solutions to stakeholders across industries and business domains. Today, it is one of the leading Ad Film companies with a fully integrated state-of-the-art in–house infrastructure enabling the company to produce films that have delivered value to its stakeholders consistently. The Ad Films Division thrives on the knowledge and expertise of its people, and in undertaking in-depth research towards understanding and creating meaningful content that sells.
Percept Pictures Ad Films SBU has produced and created a slew of memorable Brand Communication and Corporate Films for many prestigious Corporates and Brands translating to over 500 TVCs being shot across the globe over the past two decades. Some of the memorable and award winning Ad Films created by Percept Pictures Ad Films include Bharat Nirman, Siyaram, Singapore Tourism, Tamarind, Alokozy Home, Damas Sampatt, Airtel, Bharti Telecom corporate film, Hero Honda – 'Desh Ki Dhadkan' LG- 'Captains of India', Mukti, Red Tape, Old Spice Whitewater Aftershave, Sahara - 'Cricket World Cup', Sahara - 'I Love India', Mango Frooti - 'Paanch ka Do', Pantaloons, J Hampstead, Bajaj Tempo, and Tips & Toes.
The Ad Films SBU has also managed the production and packaging of a wide gamut of Live and Corporate Events that have been telecast to audiences across the world. Some of the renowned Live Events produced and broadcast by the Percept Pictures Ad Films Division include Sunburn, the Fifth Laureus World Sports Awards and The Indian Film Festival from Portugal, New York and London.
Percept Pictures Feature Films SBU produces innovative and quality films through an efficient film making process by integrating content production, distribution, tie-ups for exhibitions, broadcasting and music rights. Its deep understanding of the global audience, genres and markets has led to producing and partnering meaningful and commercially viable cinema products. Percept Pictures projects showcase differentiated content which caters to broad based audiences as well as niche ones enabling them to successfully contribute to the growth of Indian and international cinema. Its corporate practices include adopting new systems and technologies, following transparent accounting practices, expanding entertainment markets, improving consumer connect through content, market research, and value chain integration.
Percept Pictures exercises as an ‘Idea House’ to create feature films across genres, delivering value to partners consistently. Percept Pictures thrives on the knowledge and expertise of its people, and in undertaking in-depth research towards understanding and creating meaningful content that sells. Its strength also lies in the management capability of a simultaneous world wide release that is efficient and effective.
Percept Pictures has also emerged as a leading global player by constantly exploring opportunities and working in the international arena. Racing the Monsoon, Sacred Evil and a documentary titled Beatification of Mother Teresa have all been associated with Percept Pictures.
Percept Pictures has received a slew of awards for meaningful cinema (Question Mark, Kancheevaram, Firaaq, Traffic Signal); Animation (Return of Hanuman & Hanuman); and critical acclaim (Phir Milenge and Page 3). The success of Hanuman has redefined the concept of animation films and has proven that animation films can be released theatrically and are not just restricted to being cartoons on the Television medium.
Percept Pictures delivers high performance Television Software at extremely competitive CPEs (Cost per Episode). ‘Talent Management Services’ also forms a key part of the business wherein Percept Pictures identifies, profiles and markets potential future stars.
|Feature Films & Short Films||(aids+b)2, Club 60, Bhopal, Zila Ghaziabad, Rush, Kamaal, Dhamaal, Malamaal, ?, Kanchivaram, Firaaq, Jail, Aashayein, Tasveer 24X7, Jumbo, Ramchand Pakistani, Return of Hanuman, Dhol, Pachaas Lakh, Traffic Signal, Malamaal Weekly, Corporate, Pyaar Mein Kabhi Kabhi, Hanuman, Makdee, Phir Milenge, Pyaar Mein Twist, Home Delivery, Hanuman, MP3, Rubaru|
|Distribution||Club 60, Mummy – 3, Hancock, Hello, Jail, Ugly Aur Pagli, Jannat, Khuda Kay Liye, Spiderman-3, Rush Hour-3, Page 3, Mumbai Express, Bose - The Forgotten Hero, Yahaan, Ugly aur Pagli|
|Television Software||Hare Kaanch Ki Churiyaan, Voh Rehne Waali Mehlon Ki, Sati, Sirf Ek Min, ADA, Power Trip, Dial One Aur Jeeto, New Adventures of Hanuman|
|Sunburn, Bollyboom, Fedex, Bharat Nirman, Siyaram, Singapore Tourism, Tamarind, Alokozy Home, Damas Sampatt, Airtel, Bharti Telecom corporate film, Hero Honda – 'Desh Ki Dhadkan' LG- 'Captains of India', Mukti, Red Tape, Old Spice Whitewater Aftershave, Sahara - 'Cricket World Cup', Sahara - 'I Love India', Mango Frooti - 'Paanch ka Do', Pantaloons, J Hampstead Suitings, Bajaj Tempo, Tips & Toes|
Awards & Accolades