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Percept ICE manages the Media launch for Range Rover and Range Rover Sport
14 August, 2018

Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the prestigious mandate of conceptualizing and executing the Media Inauguration Launch event for the all new Range Rover and Range Rover Sport. The launch celebration of Range Rover and Range Rover Sport was held on 28th June 2018 at the JLR Showroom, Ceejay House, Mumbai, and witnessed a substantial attendance of over 100 people from the media fraternity. 

The event commenced with a stunning visual display of a Brand Film showcasing the 70 year journey of Jaguar, which was followed by a Welcome Address by Mr. Rohit Suri, President and Managing Director, Jaguar Land Rover India to the guests attending the Press Conference. The all new Range Rover and Range Rover Sport brands were simultaneously unveiled to the audience with a specific focus on the many unique features, attributes and value adds that these dual SUV models have incorporated. Both SUVs launched are the biggest in the market presently and guests attained an opportunity to check out the host of new and improved design and styling cues the cars displayed including the Pixel-laser LED headlights, a new atlas mesh grille design and touch pro duo infotainment system, the Executive Class rear seating option that is offered with power deployable centre console, heated seats with 'Hot-stone' massage function, gesture-controlled sunblind that open and close at the occupant's hand movement, and adaptive cruise control. The event culminated with a free flowing networking opportunity even as the F&B flowed and guests interacted with each other as they checked out the car models on display.  
 
Percept ICE's scope of work included conceptualizing and executing the entire event inclusive of the event setup, set production, coordinating and preparing media kits, decor, F&B coordination, show flow organization, backstage co-ordination and a seamless show run of the final inauguration event on ground.
 
Commenting on the success of the event, Vidya Alva, Executive Vice President & Business Head - Events, Percept ICE said, "Percept ICE has handled various events of Jaguar Land Rover for over four years now. It has always been extremely challenging and fulfilling to work with the brand and having launched the ultimate Range Rover and the most dynamic Range Rover Sport on the 70th Anniversary of Land Rover is hugely satisfying for all of us here."