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Percept Out of Home launches pan India OOH campaign for Tata Manza
8 November, 2012

Percept-Out of Home launched a national outdoor campaign for Tata Manza. The campaign commenced on 17th October, 2012 and will continue for a month. The campaign spans over 40 cities where the car sales are high. Premium large format billboards, premium and innovative airport media such as airport wall branding, FIDS and in-flight branding have been used to communicate the message to the target group of Males Sec AB (25 to 45 years).

 
Tata Manza is one of the most premier and successful brands in the Tata Motors brand portfolio. Taking the brand proposition a step further, Tata Motors has currently used the creative of “New Manza- The Club Sedan” to showcase 3 premium up-gradation to the car as the most luxurious experience in its class.
 
Mr. Rajneesh Bahl, Business Head- Outdoor, Percept- Out Of Home commented, “Keeping in mind the campaign messaging of ‘3 premium up-gradation’, we have deployed a strategic distribution of the creative display to give all the 3 features its fair share of exposure. We have fashioned the OOH activity in a manner that does justice to the premium enhancements in the car, thereby amplifying the campaign intent.”
 
A spokesperson from Tata Motors said, “The campaign successfully conveys the Club class features in new Tata Manza. The agency has been able to reach out to the appropriate target audience with good site selection & innovations. With the festive season at hand the OOH campaign will inform the prospective buyers of the attractiveness of the Club Class Manza.”