Press Releases

Avicii gives a taste of Sunburn Arena Gigs before you get Sunburnt
19 December, 2011

Mumbai Experienced phenomenal “LEVELS” of excitement with Avicii and Sunburn at the first-ever Arena Gig in India .

Barely 10 days before Sunburn hits the shores of Goa, Tim Bergling aka Avicii the world’s youngest DJ and Grammy Nominee is in India to introduce a new concept by Percept India called Arena Gigs. In his three city tour that began with Delhi on December 15th, performed at Mumbai on the 18th December, 2011 giving music lovers a taste of electronic music. .

It was a phenomenal evening with eclectic mixes where all music fans came together in a single stroke of the hour and grooved at the high octane performance. The highlights of the evening were the neon light performances and the crowd going insane Sunburn style. Avicii performances some of his powerful electro numbers like ‘Seek Bromance’, ‘My Feelings for You’ and ‘Sunshine’ that sent the crowd of over 2000 into frenzy. .

Speaking about his visit to India the hottest name in electronic music space, Avicii said “I have always wanted to play in India and finally the time has come I’m touring 3 cities Mumbai,Delhi and Bangalore. I’m really looking forward to it. I have heard so much about Sunburn and Goa, i hope I can get some time off for sightseeing, I’m a big James Bond fan so I have to see the Lake Palace in Udaipur and of course Taj Mahal.”

Currently world no. 4 on the top 100 DJs list, 22 year old Avicii is ruling the hearts of all EDM fans the world over. Along with worldwide hit singles like Bromance, My Feelings for You, Levels, Street Dancer and many more, his collaboration with David Guetta called “Sunshine” is nominated for the GRAMMYs 2011 for “Best Dance Recording”. Among upcoming releases are the highly anticipated remixes of Armin van Buuren - Drowning and Daft Punk - Derezzed as well as his own Penguin, Silhouettes, Abow and many more. Avicii’s increasing demand and acclaimed talent has made him one of the most desirable and popular artists of the 21st century amongst the music loving generation. .

Percept India brought down the concept of Arena gigs to India for the first time in a special Sunburn tour. An Arena is usually a crowd capacity of a large audience, depending on structure of the Arena. The versatile venue had an intimate feel where all visitors were treated to fantastic stage views allowing them to enjoy the ultimate entertainment experience. As it such a huge area it gives room for a lot of creativity production and technology wise, with lasers, lights , sound , stage which gave the audiences the ultimate music and entertainment experience. Arena gigs happen all around the world and cities like London, Prague, Amsterdam are famous for such events. Popular EDM artists like Armin Van Buuren, Paul Van Dyke, David Guetta are some of the biggest DJ’s who travel all around the world for such gigs. .

The Three City Tour was presented by Central in association with Gitanjali and Absolut. The Mumbai Event was in association with the Royal Western Indian Turf Club (RWIRC) .