Press Releases

Officer’s Choice Blue presents “Fight Night 2011”
24 November, 2011

Fight Night 2011 - A bilateral boxing tournament where renowned pugilists from India & Australia will combat for the coveted title. .


Fight Night 2011 – Is the 2nd edition of India’s 1st ever indoor bilateral boxing bouts between top Indian & International players .


Officer’s Choice Blue is the Presenting Sponsor for this series in Pune & have major plans to support boxing as a sport on a national basis. .


Eminent boxers like, Jai Bhagwan, Dilbagh Singh, Manpreet from India and Antonio Counihan, Ryan Aston, Frank Buglioni, Daniel Price from Australia will participate in this series. .


Percept Limited, India’s leading media and entertainment conglomerate returns to Pune city with the second edition of “Fight Night” – a successful series of India’s first ever Indoor home grown boxing bouts between renowned Indian & international boxers. This edition of Fight Night will see boxers from India and Australia battle it out at Shri Shiv Chhatrapati Sports Complex, Balewadi, Pune on 27th November, 2011 at 8 pm. .


Percept Ltd - the exclusive marketing agent for Indian Boxing Federation to promote and popularize boxing in India have major plans for the second edition. Fight Night – 2011 will be an ideal mix of Sports, Entertainment & Glamour providing a premium experience for the audience. It has been formatted as a 90 minutes event with 5 exhibition boxing matches of 3 bouts each and each bout will be for 3 minutes. The winner will be selected through a point system format. There will be a phenomenal display of talent, grit & sweat in this series, especially with India being considered as an upcoming serious challenger in the boxing genre post their Asian games medal rush.


Allied Blenders and Distillers (ABD) is India’s fastest-growing spirits company and has recently launched Officer’s Choice Blue, a whisky for those who know what’s right. Officer\'s Choice Blue is the presenting sponsor of Fight Night – 2011. Officer’s Choice Blue aims to promote the sport of boxing through its association with ‘Fight Night’. This event is Officer’s Choice Blue’s first in the long term partnership with this property. ABD through Officer’s Choice Blue hopes to boost the undying spirit of boxing by bridging the gap between the sport and its lovers.


Speaking at the launch of the second edition of the Fight Night, Mr. Shailendra Singh, Joint Managing Director, Percept Ltd said “India so far has always been considered as a one sport nation and cricket truly has been a remarkable success story. However I have always strongly felt that boxing has the potential to be the number two sport in India. Fight Night as a property is our idea to change the face of Indian boxing which coupled with a strong grassroot programming can take the sport to the masses and hence help in growing it immensely. We are confident that once people come there and experience this well packaged sport and entertainment siesta, their outlook towards boxing will witness a sea change”.


Commenting on the occasion Mr. Deepak Roy, Vice Chairman and CEO, ABD says “Officer’s Choice Blue is a brand for those who know what’s right and ‘Fight Night’ is a manifestation of that promise. Through this action-packed, exciting boxing tournament we hope to promote the unique combat sport to a larger audience. Officer’s Choice is already associated with sports like football through the IFA Shield in West Bengal. Fight Night is another step in supporting sports other than cricket and introducing it to today’s youth. I wish all the very best to both Indian and Australian boxers and look forward to having an exciting evening at the Fight Night. In the end, no matter who wins, the sport is bound to triumph”