Press Releases

Percept Pictures Ad Films create an exceptional TVC for XXX Energy Drink!
10 November, 2010

Percept Pictures Ad Films create a unique TVC for XXX Energy Drink, a product by the renowned JMJ Group. The TVC, launched on November 5, 2010 shall go on air across all mediums subsequently and is in the theatres for the first time. Percept Pictures Ad films brought out the ‘Triple X’ attributes of this extraordinary drink through this 60 Seconds TVC.

The XXX (Xperience Xtreme Xcitement) Energy Drink which is extremely high on energy and life is meant for Xtreme(extreme) people who dare to venture into the unknown territory!. The ad executed by Percept Pictures was created in collaboration with the famous director Marlon Rodrigues, feted music director Ram Sampath and international cinematographer Kaka Tong. To add that extra zing to the TVC one of the best stunt teams- Baan Rig was used and models from across the globe were flown down! Moreover the ad was shot in the ‘city of angels’– Bangkok, amidst the picturesque natural settings.
Commenting on the project Priti Chawla, Chief Production Controller, Percept Pictures said,” The product lived up to its promise and working on the TVC was indeed Extreme Excitement. Best locations, Casting from worldover and Stunt Team like Baan Rig, Thailand topped the experience. We are already thinking of creating sequels to this film”.