Press Releases

Get ready for the Ultimate Lifestyle Experience with ‘Tuborg presents Sunburn Goa 2010’
27 October, 2010

 This year, it’s going to be a Carnival!

Get ready for the ultimate lifestyle festival experience as Asia’s Premiere Dance Music Festival and world’s number 9 (, ‘Tuborg presents Sunburn Goa 2010’ is back this 27th, 28thand 29th December at Candolim Beach, Goa. In its 4th year, Percept Limited takes the Sunburn Experience to the next level with a three day extravaganza that promises to be bigger, better and packed with a line-up of over 60 acts! Festival goers are not only going to witness the most sensational electronic dance music on the planet but also live through the experience of a lifetime!
Percept Limited is proud to announce that Tuborg is the presenting sponsor for Sunburn Goa 2010. Associate sponsor is XXX Energy Drink and Co-Sponsored by Vh1, MTV, Bailey, Saint Juice, Eristoff and Bingo.
This year, Tuborg presents Sunburn Goa 2010 brings the best DJs from the Electronic Dance Music (EDM) scene. To start with, Ferry Corsten consistently ranked in the TOP 10 DJs of the world, Axwell, who\'s fame as a solo artist and a member of the Swedish House Mafia has exploded globally... and Brian Transeau a.k.a BT -  an absolute legend and considered by many to be the Godfather of Global Electronica. Richard Durand, who this year has taken over the reign of the epic \"In Search Of Sunrise\" compilations from Tiesto, Pete Gooding- one of the top British DJs and Producers, Sultan / Ned Shepard, Aly & Fila, Funkagenda, Pearl, Jalebee Cartel, Ma Faiza, Protoculture (live), Xerox & Illumination (live) and B.R.E.E.D. to name a few. With 300 Early Bird Tickets selling out in 22 minutes and 500 Pre-Booking Sale Tickets sold out in 12 hours already, the buzz around Sunburn is on fire! For all those who haven’t booked their tickets, the right time is NOW on !
Said Mr. Shailendra Singh, Joint Managing Director, Percept Limited, ”Sunburn brings together some of the best DJs across the globe at the world’s most popular tourist destination Goa, with the dual objective of consolidating and showcasing some of the most amazing global talent and fostering a spirit of community and harmony through the universal medium of music. This festival has been in line with some of the largest international music festivals and has also been ranked by CNN as one of the ‘Top 10 Festivals in the World’. The response we have received from the Indian audiences over the past 3 years has been amazing which just goes to prove that this genre of electronic music has been catching on at a rapid pace across India. Sunburn 2010 will feature some of the best global talent and promises to be an unforgettable electrifying experience!”
Says Nikhil Chinapa, Festival Director, Sunburn and Music maverick, \"Sunburn has a life unto itself that extends far beyond the music that\'s played there, or the three days of the festival in Goa. For some of us, getting Sunburnt\' is slowly evolving from merely being in Goa... to a philosophy and a way of life. I for one can\'t imagine December without it.”
Says Devapriya Khanna, Director Marketing, Carlsberg India, \"We are proud to associate with the Sunburn festival that represents fun and music.  The essence of Tuborg - The Fun Starter is centered around Fun, using music as a platform, which has greatly increased its popularity among the youth world over including India.  The brand is associated with some of the biggest international music events and is synonymous with Green Fest in Europe, Roskilde Festival in Denmark and the Download Festival in Great Britain.  As the worldwide slogan \"The Fun Starts Here!\" suggests, the brand is aimed at consumers who are youthful, \"with it\", social and who want to live life to the fullest.  Sunburn Festival provides us with the perfect platform to reiterate our core messaging amongst our target audience.\"
Says Mr Sachiin Joshi, Vice Chariman, JMJ Group “I am once again happy to be associating with Sunburn, a festival charged with extreme excitement and an experience of a lifetime. And this is what my brand, XXX Energy drink, reflects also. Our positioning “Xperience Xtreme Xcitement” is a perfect brand fit with Sunburn and is the right platform to reach the high energy youth of India.  XXX is honored to play its part as an Associate Sponsor at this amazing 3 day event! We hope our association with the Sunburn goes from strength to strength in the years to come because at the end of the day, Sunburn stands to deliver unbridled excitement and unforgettable experiences and that is precisely what we as Associate Sponsors stand for”
Sunburn also continues in its mission to nurture emerging talent in India - this year focusing on music producers. These are the people who make the music, which DJs play. Tuborg presents Sunburn Goa 2010 has created a brand new Sunburn Anthem & Video Contest. The contestants will be given original parts of the track of a renowned International Artist, which they will need to remix into an original super-fresh composition. All entries will go through a rigorous short-listing process via an established jury of the DJ world, comprising of Nadia Ali herself, along with Sultan, B.R.E.E.D., Nikhil Chinapa, BLOT, Kurnal Rawat & Elsie Nanji. The winner will be awarded the opportunity to savor their moment of glory on the Sunburn Main Stage. Not just that, the winning track will also be featured on the Sunburn Anthem compilation along with acclaimed international & domestic artists. The winner shall also enjoy VIP treatment in Goa by winning an all-expense paid trip to Goa. The runners- up will also have their mix featured on the Sunburn Anthem compilation, and will also win free passes to the festival and loads of Sunburn goodies.
In its effort to bring forth all the elements of the EDM scene, Tuborg presents Sunburn Goa 2010 is giving a chance to all visual jockeys (VJs) to showcase their talent. All contenders will be given a 60 second B.R.E.E.D. track to create a visual extravaganza on. The winning entry will get the opportunity to be part of Sunburn’s New Experimental Stage, get their hands on loads of goodies and get free entry to Sunburn Goa 2010.
For the first time, Tuborg presents Sunburn Goa 2010 presents the People’s Choice Award. This year, the Sunburn community can be part of the contest even without contesting as they can vote for their favorite audio producers.
For 3 years, Sunburn has been continuing to pull crowds for the music, beaches and experience. With all this and so much more coming your way, Tuborg presents Sunburn Goa 2010, is something that you just cannot afford to miss!
Tuborg presents Sunburn Goa 2010 is proud to be partnered with Submerge, 360 CMS (creative & web), (official ticketing), Indivibe (clubbing and community), MyFavDJ (promotional), (Middle East), Party Hard Drivers (social responsibility).
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