Press Releases

Percept's Allied Media enters into a strategic alliance with Mercantile Advertising for its 100 Crores media business
20 December, 2007

Percept's Allied Media has entered into a strategic alliance with Mercantile Advertising to handle the Media Planning and Buying for all their clients

Allied Media is a specialist media planning and buying arm of Percept Holdings. Allied Media will offer Mercantile Advertising the entire media service, which would encompass strategic planning, media buying and implementation. 

Said Mr. Shripad Kulkarni, COO, Allied Media Integrated Communications Pvt. Ltd , "We have high regards for Independent Agencies and treat them as clients. Also, since we are fully transparent in all our dealings, agencies like working with us. Besides, we ensure absolute confidentiality, which is a key requirement of Agencies. In short, we have worked out a unique model of working with Agencies, what with four independent, competing agencies in the group itself, we handle. Mercantile, under the new gen leadership has chalked out ambitious plans. We will support and partner them in their foray.    

Says Rasesh Shah, Director – Brand Planning, Mercantile Advertising "With the new generation of entrepreneurs at the helm, Mercantile has been successful in bagging a flurry of accounts in the last 6 months. We have been entrusted with creative duties for clients such as Indian Oil (Corporate - Delhi), KVIC and the very prestigious Commonwealth Games Delhi 2010 to name a few.

With a young and enthusiastic team, we are also aggressively pitching for clients in categories that range from hair care, aviation to sport. Our endeavor is to provide a complete range of services to our clients. This alliance with Allied Media is the first step in this direction.

In Allied we have a partner who will ensure the best ROI for all our clients – a list which is growing rapidly.