Press Releases

Manish Porwal to join Percept
12 December, 2007

Manish Porwal is joining Percept and will lead the Talent Business, starting January 7, 2008. He joins as CEO, Percept Talent Management (PTM).

Manish Porwal has been with Starcom since May 2003, when he joined as the General Manager [Investment & New Initiatives. He was promoted as the Executive Director in 2005 and was later promoted as the Managing Director, India (West and South). Manish was recognised as the 7th most influential person in media, by Brand Equity, this year

Percept plans to build and strengthen its asset based businesses through Talent and Manish Porwal will take on the role to lead the Percept Talent Management (PTM) as the Chief Executive Officer (CEO). Percept will revamp its Talent business model with Manish Porwal at its helm.  His role will entail driving PTM’s vision 2010 based on a 5-point charter –

  • To build Talent Asset base
  • To build assets for in-house Talents and Clients
  • To build and provide long-term “Surround Brands” for its Talent
  • To build and launch ‘Talent AOR’ Business
  • Build industry Best Practices

On taking up the new assignment at Percept, said Mr Porwal, “The idea of dealing in human capital and being able to leverage their strength in enhancing brand value gives me goose pimples. I have spent more than 12 years in media and marketing and bring to this new world, nothing but my core skills of understanding and developing business, brands, people, ideas and opportunities. Over the years, Percept has emerged as an innovative and progressive brand in the entertainment and communication space and has been a pioneer in the professional talent management space with little close competition. I am excited at the prospect of doing something new, leveraging my background, core skills and Percept’s capabilities.

It’s a great opportunity to be involved in building an Asset portfolio, which can then be monetized and leveraged over time. Even while I thank Starcom for giving me the best 4.5 years of my professional life, I am eagerly looking forward to my new role in PTM”

Said Mr Shailendra Singh, Joint Managing Director, Percept Holdings, “The business of Talent is huge. We have spent 14 years in this space, but I believe we have only just begun. If learnings from the developed nations are any indication, one day all Talent in India will be owned, managed and leveraged by Talent Companies. With Manish’s background and commitment to the Vision, I am sure Percept will have a significant role to play towards this change.”

About Manish Porwal:
Manish is one of the youngest achievers in the industry. He joined FCB Ulka in 1995 handling media planning and buying in Lodestar. In 1998, he joined Everest Advertising where he became country’s youngest National Media Director. In 2000, he moved to Vijay TV to head their broadcast sales, marketing & programme acquisition & syndication. Even at that time, he was the youngest head of sales & marketing for a channel. BBC World was the next stop, where he was the Regional Sales Manager (West and East) before heading to Starcom.

An MBA from NMIMS, Porwal, was named the 7th most influential person in media by Brand Equity, a supplement of Economic Times. He is all charged up to take over his new assignment at Percept.

Manish Porwal will join Percept Talent Management, Mumbai as the CEO, effective Jan 7, 2008.