Press Releases

PDM-Entertainment & Smirnoff announce the launch of ‘Sunburn - Goa 2007’ - Asia’s premiere global dance gathering
6 November, 2007

PDM-Entertainment, today announced India’s first International Electronic Music festival - ‘SUNBURN’ - in partnership with Smirnoff, DJ Nikhil Chinappa & the Ministry of Tourism, Goa.

Sunburn Festival, Goa 2007 presented by Smirnoff is a unique entertainment property conceptualized & produced by PDM-Entertainment and Nikhil Chinappa, therein elevating the Indian Entertainment Industry to a Global Platform

The unveiling of the ‘Sunburn Festival, Goa 2007’   logo will take place at the Olive bar & kitchen with a podium led by Mr. Shailendra Singh, Joint Managing Director, Percept Holdings, Mr. Asif Adil, Managing Director, Diageo India & Nikhil Chinappa, Partner & Creative Consultant – Content, Sunburn.

Said Mr. Shailendra Singh, Joint MD, Percept Holdings, “This festival aims to bring together some of the best Disc Jockeys (DJs) world-wide at the world’s most favoured tourist destination - Goa. It is in line with some of the largest international music festivals and we are delighted to be partnering with Smirnoff and DJ Nikhil Chinappa to bring a smashing international experience for the Indian audiences. This genre of music (electronic) is catching on in India and SUNBURN will provide a grand platform for the DJs in India and across the world to showcase their talent over a period of 2 days that promises to be truly electrifying.”

‘Sunburn Festival, Goa 2007’   is a festival which will annually consolidate the best global talent (from India, Holland, Ibiza, UK, Austria, France, Finland & Australia) in India to celebrate music and foster a sense of community & harmony. An entertaining mélange; incorporating International & Indian maestros of electronic music, the  ‘Sunburn Festival, Goa 2007’ presented by Smirnoff is a 2-day synergy of global music, dance  & entertainment on the 28th & 29th of December’07 at India’s premiere tourist destination – GOA .

All set to revolutionize the Indian Entertainment Industry, PDM in association with Smirnoff & Nikhil Chinappa will be creating Asia’s premiere global dance gathering manifest by the ‘Sunburn Festival, Goa 2007 ’