Press Releases

Priyanka Chopra to feature in the NEW J.Hampstead Commercial
26 October, 2007

Priyanka Chopra will feature in the new J.Hampstead commercial to be released shortly. A former Miss World and the reigning box office queen, Priyanka Chopra, is one of the best known glamorous faces of India’s entertainment industry, and has been signed as the brand ambassador for J.Hampstead.

The advertisement was shot across a span of three days, against the backdrop of some of the most historic sites of Paris. This is only the second Indian commercial to be filmed in Paris. Creatively handled by Percept H and directed by Rajneesh Ghai, Priyanka is playing the role of a designer in the commercial which has a modern day Cinderella story. The man whom she imagines to be her muse actually materializes to rescue her from the Paris paparazzi. However, her hero does not enter riding on a white charger, but a mean looking monster bike. The male lead is characterized by the very famous Canadian model, Mitch Macdonald.

The association of J. Hampstead with Priyanka Chopra is a natural blend, simply because both in their own respective ways stand as superior, stylish and a class apart from the rest.

Said Mr. Avnish Poddar, Siyaram Silk Mills, The decision to sign Ms. Priyanka Chopra as the brand ambassador for J Hampstead was arrived at after a lot of debate and discussion with our Agency – Percept/H and is based on a consumer purchase behavior research commissioned by us. The results were not very surprising. Women play the most crucial role in grooming men in their life. They are found to be more creative, innovative and progressive in their outlook, which makes them a better judge of fashion. This became a strong reason for us to position our brand from a woman’s perspective. Priyanka Chopra was the obvious name to represent today’s women because she is intelligent, stylish and a fashion icon, who will settle for ‘Nothing but the Best’.”

Percept/H, the agency handling the commercial had roped in PPC to handle the production of the entire advertisement. P9 Integrated, the entertainment marketing wing of Percept is handling the media marketing of the commercial.

Said Mr Shailendra Singh, Joint Managing Director, Percept Holdings, “Percept has always provided value to its clients through our 360-degree offerings. J.Hampstead is an excellent example of how our various agencies have come together to build the brand. The campaign idea and treatment is different from the earlier ones and we are sure that it will build and promote the J-Hampstead range of products in the coming months.”