Press Releases join hands with Percept Knorigin for marketing in India
30 August, 2007

Travel social networking site, WAYN and Percept Knorigin have joined hands to represent WAYN, in India. Referred to as the “Myspace of travel”, stands for “Where Are You Now”, and is the largest travel and lifestyle membership community in the world. It is one of the only social networks that allow its members to keep track of its members from around the world and make new friends based on where they have been, where they are currently and where they are going. WAYN was co-founded by Jerome Touze, Peter Ward and Mike Lines, and has grown from 45,000 members in March 2005 to 9 million members worldwide. It is one of the few web 2.0 ventures that has managed to generate a profit. WAYN is headquartered in UK and also has offices in Poland.

Jerome Touze, Co-CEO of, said “India represents a huge opportunity for WAYN with overall growth in the travel sector expected to continue for the years to come. 8% of WAYN’s traffic is already coming from India and we expect this to increase over time. Percept Knorigin provides us with the platform and capabilities to expand our footprint into the Indian market without the need to set up a direct presence.”

Percept Knorigin MD, Viraj Malik said, “Social networking has caught on in India. Most of these networking sites that are hosted or based overseas generate a lot of traffic from India. But you usually find that these sites are not able to generate value from the database or traffic driven from India. There are a lot of opportunities out here to provide better value for WAYN’s investment and with our expertise, we are sure that we will be able to provide WAYN the bang for their buck.”

WAYN is the fastest growing travel and lifestyle social networking community website in the UK. WAYN is present in 220 countries and membership has grown from 45,000 users in March 2005 to over 8 million today. Wayn's vibrant community helps members to keep in touch, meet people from around the world and keep friends and family informed of members’ whereabouts movements and activities. 

For more details contact:
Ms. Annika Erskine
Head - PR & Marketing
Ph: +44 207 336 8088
Fax: +44 207 336 7995