Press Releases

Perspectrum bags Ajmal Group’s account
28 August, 2007

Perspectrum Consultancy, the IMC wing of Percept Holdings has bagged the prestigious account of Ajmal Group (Dubai). Ajmal is one of the premier Perfume manufacturers and plans to launch its French line of perfumes in India, for both Male and Female, in Mumbai and Delhi by November 2007. Perspectrum won the pitch against many competitive agencies. The account spend is currently pegged at INR 40 million.Mr. Abdulla Ajmal, DGM, Ajmal Group quotes “Perspectrum has scored high on the innovative ideas in our final review --- and this would be a key area to work on even in the future”

Says Debashis Das, CEO, Perspectrum “This win is very special for Perspectrum. It was a tough and a very competitive pitch. What got us through is our understanding of a very challenging category and our capabilities in generating innovative ideas that were both unique and relevant and highly sustainable in the long run ”

Evarist Rego, Vice President of Perspectrum stated “Though Ajmal manufactures both Oriental and French Perfumes worldwide, our research in India stated that brand Ajmal was more known for its Oriental Perfumes. Therefore, our task was two-fold – present a strategic recommendation that showcased Ajmal as World’s most admired & used French Perfumes and use our proprietary tools, “Identity” and “Gene” to understand our core TG and give ‘lead insights’ about the TG. The result was clear – Perspectrum bagged the account of Ajmal, winning by more than 10 points from their nearest competitor in the pitch.

The Ajmal Group is planning to launch 7 brands in India by November 2007 with a sales target of 100,000 units in its first year of operations in India. Unlike its international operations of selling their brands through self-owned outlets, Ajmal in India will sell their brands through departmental stores. Ajmal also plans to sell Deodorants in India in the very near future. Ajmal is still finalizing on their final 7 brands to hit the Indian markets.