Press Releases

Devraj Sanyal Appointed As Chief Executive Officer, PDM India
23 July, 2007

Devraj Sanyal has been appointed as the CEO of PDM India. Sanyal was the Chief Operating Officer of PDM since he joined PDM in Jan 2004. As COO, he ran all the business verticals including Sports Marketing, Fashion, Entertainment Management, Wedding Management and the Activation, event & promotion businesses.

Under his leadership, PDM India has managed the largest sponsorship deals in the country in the domains of Cricket, Fashion & Entertainment.

Delighted on this appointment, said Mr Sanyal “I am honored to lead India’s premier Experiential Marketing Company with an amazing team who has stood by me through thick and thin in these few past years. I’ve had the privilege of working with some of the best clients that one could wish for - both locally & globally. I look forward to taking PDM to the next level in the coming years & establishing it not just as India’s best but a global name in the field of Experiential Marketing.”

Said Mr Shailendra Singh, Jt MD, Percept Holdings, “Devraj has the experience and has had the exposure in the field of experiential marketing and we are confident that PDM will grow even further under his able leadership.”

Devraj Sanyal has been in the ideas & concept businesses, helping building brands in the non-conventional media space for the past 14 years.

Devraj has handled iconic local brands such as Airtel, Hero Honda, Sahara, Tatas, Dabur, Maruti, GM, Titan, Hutch and global brands like Elle, Citibank, HSBC, Phillips, LG and worked in all the Indian Metros & Mini Metros alongside regional & global teams, leading teams sizing from 10 people to 150 people launching new initiatives.

He also has an alternate career interest as the vocalist of India’s most popular rock Band “Brahma” and is currently a Sony Music Asia artist.

As the CEO Devraj Sanyal will now run all PDM India businesses with a special focus on integrating the various group businesses such as mainstream advertising, content, talent, PR & out-of- home to give the world an experiential edge.