Press Releases

Bollyboom takes Delhi NCR by storm as fans groove to the world's first ever Bollywood Electro Music Festival
26 November, 2013

Delhi, November 26, 2013: Thousands of electronic dance music (EDM) fans thronged Noida’s the Wave City Centre on Nov 24 for the world’s first ever Bollywood Electro Music Festival, BOLLYBOOM organized by Percept LIVE, presented by Kingfisher Premium, powered by Tata Nano and in partnership with Showman Entertainment. The venue set in the heart of Delhi not only witnessed a roaring response from Bollywood music aficionados but the music arena seemed to be resonating to the beats of Bollywood Electro music in a never seen or heard of avatar leaving fans wanting for more. Music-lovers jumped at the opportunity to witness this unique concert, thanks to which tickets were sold out in no time. 
The lineup at BOLLYBOOM was extremely impressive with some of Bollywood’s finest music connoisseurs like Sonu Niigaam, Shaan, Salim-Sulaiman, Shveta Pandit, Shraddha Pandit, and Shadab Afridi crooning for audiences at the concert. These musicians concert set the stage ablaze for 5 straight hours while enthralling over 5000 young fans with their specially created renditions. Truly, the lethal combination of powerful voices and varied musical beats made the concert an exceptionally phenomenal one. 
Amidst all the adrenalin packed action created by the aura of a never witnessed before Bollywood Music festival, Bollyboom had hi-voltage energies spiraling across the arena as each renowned music artiste set the temperatures soaring amidst specially created SFX and scintillating performances. With foot-tapping, head-banging music, specially created to the infusion of electro beats by DJ Lloyd, DJ Nik & AJ, and Acid fans just could not get enough of this power packed Bollywood Electro music festival. 
Bollyboom was a first of its kind bollywood music live concert taking bollywood live experience to international standards. The mass appeal of the concert lay in its vibrancy and effervescence. A 100 ft stage packed with LED screens, international lighting, synchronized visuals and world class special effects including flames, pyro, CO2 and streamer shots. Never has bollywood music fans experienced such a scale and class of live performances. 
Sonu Nigam, Shaan, Salim-Sulaiman and Shveta Pandit were in unanimous agreement over one thing at  Bollyboom – the challenge to recreate magic with their own  songs from scratch, that fans have loved and heard, atleast a million times over. They said that the months of studio time, recording & mixing were all worth the effort once they saw the response that they got from the fans.
The overwhelming response from fans to the newly created performances made it an unforgettable night for the creators of BOLLYBOOM. Delhi will always remember the never heard before euphoric sounds of their all-time favourite Bollywood songs with contemporary electro sounds like happy house and dub-step together with traditional forms like Sufi and trance. While Sonu Niigaam won everyone’s hearts with songs from ‘Bijuriya Bijuriya’ to ‘Singh Saheb De Great’, the crowd present seemed to have fallen in love all over again with Shaan’s version to ‘Tanha Dil’. Salim–Sulaiman’s energetic and folk inspired music presented in the new age sound of today with peppy numbers like ’Ainvayi Ainvayi’ seemed to have left everyone wanting for more, while the sibling sister duo comprising of Shveta and Shraddha Pandit brought about a fresh breath of liveliness and jazz to the night with songs like ‘Balam Pichkari’ among other foot-tapping, soul-searching numbers.
Speaking about Bollyboom, Mr. Harindra Singh, Vice Chairman and Managing Director, Percept Ltd. stated, “We are extremely proud and happy with the response that Bollyboom has received from music lovers of the genre. While being pioneers of this unique concept, it was a challenge as well as an opportunity for putting Bollywood music on the global radar through the world’s firs¬¬t ever Bollywood Electro Music Festival. The culture of raising the bar, time and again, is what defines us and together with the finest music talent from the music industry, we are proud to have created a new and uncontested space of music that was unseen, unheard of to the world until Sunday. I would like to thank the various teams, sponsors and artistes who were associated with this event without which this event would have not been a grand success. We plan to bring Bollyboom to more cities in future, and unite people with diverse sensibilities across all age groups and countries through Bollywood Electro Music.”
Speaking on the occasion, Samar Singh Sheikhawat, Senior Vice President- Marketing at United Breweries Pvt. Ltd said, "Kingfisher Premium is one of the most contemporary and aspirational youth icons of today and Bollyboom came as a natural fit to associate with. With Bollyboom, we made sure to offer our consumers a Good Times experience and give music fans a spirited Bollywood feat like never before. With the year closing in and an array of festivals lined up, we promise to keep the Good Times rolling for all our fans."
Bollyboom Electro Music Fest 2013 was presented by Kingfisher Premium, Powered by Tata Nano & in Partnership with Showman Entertainment. Other Partners included Galgotias University, Wave City Centre, Red FM, Radio Mirchi, Zoom TV, PVR Cinemas, Fun Cinemas, Cine Curry, Hello 1, Bollywood Hungama, YouTube, IPRS, PPL
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