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Shampa Maitra appointed Branch Head, Mumbai, Percept/H
7 September, 2016

Shampa Maitra has been appointed Branch Head for the Mumbai branch of Percept/H.

Shampa is responsible for spearheading the New Business Development and to create a Growth Map for the Mumbai market as also bring in best practises and raise the overall agency benchmark. Maitra joined Percept One in March with the dual mandate of helping percolate the Percept One philosophy, mandate and benchmark across divisions, which is a portfolio she continues to handle.

Nupur Mahajan, Chief Executive Officer, Percept One said, “Shampa fuses best-in-class agency experience with best-in-class brands that she has handled. She now has the opportunity of putting to test this vast knowledge capital as she helps drive growth, innovation and surpassing client expectations at Percept/H and across Percept One.”

Shampa Maitra comes with a wealth of experience of over 20 years in the Marketing and Communication industry. With a Masters Degree in English Literature from Kolkata University, Maitra has had an illustrious career with leading global organisations spanning Bates India, Rediffusion, McCann Erickson, Ogilvy & Mather and Leo Burnett.

She has been instrumental in managing clients across multiple domains viz. Wellness, Personal Care, Food and Beverage, Retail, Financial Services, Corporate & Media, Telecom, Education and Entertainment. Over the past two decades she has worked on many iconic brands such as Ponds, L’Oreal, Saffola, ITC’s Gold flake and Corpstan, Radio Mirchi and Tata Steel to name a few.

Commenting on her new role as Branch Head, Mumbai, Percept/H, Shampa Maitra, said, “Percept is one of the largest communication conglomerates in the country and I am proud to be a part of the team. Mumbai is home ground and I look forward bringing fresh energy to Percept/H, Mumbai. Percept One gives me the opportunity of taking 20 years of creative agency experience across communication corridors: ATL and BTL, and this is both stimulating and challenging."

Percept/H is a 50:50 joint venture between Percept Ltd. and Hakuhodo Inc., Japan’s second largest advertising agency. Percept / H is the flagship advertising agency of Percept One with branches across Mumbai, New Delhi, Pune, Bangalore and Chennai. Its client roster includes FedEx, Tresmode, IOCL, Toyota, Canon, Panchshil Realty, Force Motors, Delhi Police and Foodpanda. Percept One delivers marketing solutions that transform brands and grow businesses. The company comprises a collaborative roster of best-in-class creative and strategic services that meet brand-building needs across all communication channels. Over 500 people across 16 markets collaborate as a single seamless entity to offer unparalleled synergy and a cross-pollination of ideas and services to ensure stronger client relationships and incredible operational efficiency in deliveries to stakeholders.

Percept One is a division of Percept Limited that has capitalised billings of INR 17.26 billion (FY’16) and is in a leadership position in the entertainment, media and communications domain with offices across the cities of Mumbai, Pune, New Delhi, Calcutta, Bangalore and Chennai.

Percept One comprises of Percept/H: Founding unit and Percept’s flagship creative agency; IBD India: Integrated brand development agency; Percept Gulf: Brand consultancy; I-AM: Branding and experiential design; Allied Media: Media management; Percept Activ: Activation; Percept ICE: Events and MICE and Percept Profile: Full service PR agency.