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Shashank Gawade appointed as Executive Vice President, Percept Activ
14 September, 2016

Percept One has announced the appointment of Shashank Gawade as Executive Vice President, Percept Activ, with effect from September 6th, 2016.

Shashank’s mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients. As the experiential marketing specialist Shashank Gawade leads the Percept Activ portfolio which ranked the 4th Largest Agency in the Country by “The Economic Time’s BE Agency Reckoner” in 2014.

Nupur Mahajan, Chief Executive Officer, Percept One, said, “As advocates of multi-channel marketing we understand that the success of any tactical experiential activity strongly  depends on strategy, data, creative insights and a seamless stitching together of these with the brand at the core. Shashank’s foray and expertise across FMCG, media sales, rural, technology start-ups and then also, media planning and buying coupled with his leadership ability and team play makes one almost certain that he will deliver copybook excellence.”

Shashank is a proficient communication specialist with 16 years of domain knowledge across sales, marketing, consumer engagement and media strategy. 

He was most recently associated with BrandVU as Managing Partner and consulted multiple organisations on scaling up, expansion and going to market. He was also in charge of their analytics vertical’s growth and development of additional product lines. Prior to which he was leading the experiential marketing practice as National Director, Maxus and GroupM. Some of his notable work at Maxus includes the ‘Ask Me’ launch, Vodafone’s ‘Taking the Experience to the Consumer’ at Goa Fest and Big Band Ad Club, among others.

Talking about his appointment as Executive Vice President, Shashank said, “I am ecstatic to contribute to Percept One at this point of my career and build a holistic marketing communication services delivery and strengthening the experiential marketing arm at Percept Activ. There’s a lot for us to offer by synergising services from the Percept bouquet, to drive value for brands that we work with. We have a lot to give back to the people who associate with us and it can be achieved by thinking intelligently, planning smartly and delivering consistently.”

Shashank aims to maximize the impact of communication by integrating it with sales, marketing, consumer engagement and media strategy. His core strength has been conceptualising strategies that cut costs and increase business output of associated brands. His concepts are direct and crisp, and in sync with the digital working era. Across leadership roles his teams have benefited with the association in the way which he creates value for brands.  Shashank was previously associated with Surewaves and GroupM as Business Director, and has also worked with Business World where he managed categories like Lifestyle, Durables, Automobiles, Telecom, etc.

Percept Activ is the Experiential Marketing specialist at Percept One. With branches across Mumbai, New Delhi, Pune, Calcutta, Bangalore and Chennai, Percept Activ has on its roster clients like Canon, Cognizant, Federal Mogul, H&M, HUL, MasterCard, Radio Mirchi, Sun TV, SABMiller, SBI and Western Union among others. 

Percept One delivers marketing solutions that transform brands and grow businesses. The company comprises a collaborative roster of best-in-class creative and strategic services that meet brand-building needs across all communication channels. Over 500 people across 16 markets collaborate as a single seamless entity to offer unparalleled synergy and a cross-pollination of ideas and services to ensure stronger client relationships and operational efficiency in deliveries to stakeholders.

Percept One comprises Percept/H: Founding unit and Percept’s flagship creative agency; IBD India: Integrated brand development agency; Percept Gulf: Brand consultancy; I-AM: Branding and experiential design; Allied Media: Media management; Percept Activ: Experiential Marketing; Percept ICE: Events and MICE and Percept Profile: Full service PR agency.

With capitalized billings of INR 17.26 billion (FY’16), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 700 people and 42 offices across India and the Middle East.