Press Releases

IBD acquires the prestigious Jivi Mobiles account
5 October, 2016

~ Actor Irrfan Khan roped in as Brand Ambassador ~

IBD, a Percept Company, has won the strategic and creative mandate of Jivi Mobiles, a feature phone brand, which has ambitious plans for India. IBD has added yet another prestigious brand in its list of recent wins by emerging victorious and earning the mandate after a multi-agency pitch.
Jivi Mobiles, a brand of Magicon Impex Pvt. Ltd., was launched in 2011 with an aim to offer "Rich on Features, Value for Money" mobile phones to the Indian populace. With its own setup in China, Hong Kong and India, the product range of Jivi Mobiles caters to the low - mid segment of the Indian population, starting with the entry level bar phones with FM to aggressively priced 3G Android based smart phones. Since its inception, Jivi Mobiles has been people's brand serving millions of customers with innovative products range offering unique feature which enhances day to day life. Over the years, Jivi Mobiles has grown from strength to strength and has established itself as a major player in the Indian mobile phone domain. Going forth, the company is targeting to enter new verticals and have aggressive growth plans for India. 
Winning this pitch entailed a comprehensive understanding of the consumer segments’ behaviour, aspirations and their criteria of consumption. The findings attained from the extensive R&D undertaken by IBD translated into developing innovative and atypical creative work which was appreciated and approved by the JIVI Mobiles management. IBD, in tandem with their business strategy, roped in the acclaimed and versatile Padma Shri award winning actor, Irrfan Khan as the brand ambassador with an aim to fortify the brand mission and messaging. 
Commenting on this prestigious account win, Rahul Gupta, Managing Director, IBD said   “Jivi Mobiles is a great win for us. It, yet again, showcases our ability to cater to and win brands from diverse categories. We were looking for a low-medium segment mass market brand in our portfolio of brands and we are very glad to have won the Jivi Mobiles mandate. We look forward to presenting some incredible, out-of-the-box creative work to revolutionize this market segment and achieve the brand mission.”
Irrfan Khan will feature in the upcoming campaigns – both offline and online for the brand and will endorse Jivi Mobiles’ products such as Feature and Smart Phones. He will also be a part of various customer engagement activities that the brand has planned during the year. The association will primarily promote the expansion of the Jivi Mobiles innovative product range.
On this association, Pankaj Anand, CEO, Jivi Mobiles said, “It’s an absolute pleasure to announce Jivi Mobiles’ association with Mr. Irrfan Khan. We believe by roping in Mr. Khan, we will make our customers feel more comfortable and reassured about the brand Jivi Mobiles. Our plan is to have a long association with Mr. Khan and make him the face of all our forthcoming brand campaigns.”
Mr. Anand further added on why the company chose Irrfan Khan as its Brand Ambassador “His down to earth image of being the man-next-door has gelled very well with Indians, making him the ideal pick to endorse our products. This association will definitely take the brand closer to the consumers.”
Brand Ambassador, Jivi Mobiles, Irrfan Khan said, “Jivi Mobiles has been holding to Indian roots. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am very happy to associate with Jivi and look forward to working with them closely.”
In today’s hyper competitive age where market dynamics change at the speed of light, brands need a new breed of agencies that identify the right creative solution at the dynamic pace of the consumer demand. IBD is one such new age agency. Perhaps that is why, at IBD, many prestigious accounts have been won in the face of stiff competition from marquee names of the advertising world. In some cases, even when the competing agency has a global alliance working for it.
IBD is one of the few advertising agencies in India, which can boast of having a hugely diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices. The enviable and vast client list comprises Jivi Mobiles, Only Vimal, Morisons Baby Dreams,, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 Mall, and the TAJ Group of Hotels.