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IBD displays adroit Workmanship for Witlinger - India’s First Craft Beer Brand
24 October, 2016

IBD, a Percept Company, won the mandate for Witlinger Beer and has been vigorously conceptualizing and rolling out a spate of holistic strategic and creative activities for the account.

Witlinger, by Kama Impex Pvt. Ltd, is the first crafted beer in India brewed by Master Brewers at Brains Brewery in Cardiff, United Kingdom. Combined with over 130 years of traditional brewing heritage, knowledge, and expertise, Witlinger beer is brewed with the finest ingredients from around the world to offer distinctive flavors, giving a real and honest craft beer experience, for those who seek the extraordinary. 

IBD’s approach to the pitch started from basic research in order to understand the potential consumers, their expectations from a craft beer, and why would they be willing to try the Witlinger beer? Owing to a deep understanding of the category and consumer, the strategy and creative were presented to the Board, which were highly appreciated and ensured that the account was assigned to IBD.
 
IBD has revised the discernible Witlinger logo and have displayed great diligence in the bottle label designing too. IBD has also been involved in designing their website and striking Witlinger merchandise which includes beer glasses with quirky liners, creative bottle openers & unpretentious and easy going smart T-shirts. They have been handling various social media aspects as well, for this craft beer brand.
 
Said Mr. Anuj Kushwah “IBD displayed in-depth understanding of the category and gave us a clear picture of how our brand Witlinger will be presented in the consumers’ life. We are very happy to have IBD as our advertising agency and we are looking forward to some very interesting time ahead.” 
 
Rahul Gupta, Managing Director, IBD said “We are consistently winning business of diverse nature and it gives us a sense of satisfaction to be able to cater to diverse industry businesses. Witlinger is a truly crafted beer and is going to give the Indian consumers an authentic experience of a craft beer. It is a new age brand with new story and we are looking forward to doing some interesting work for the brand”. 
 
IBD is one of the few advertising agencies in India, which can boast of having a hugely diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices.  The enviable and vast client list comprises Jivi Mobiles, Only Vimal, JL Morison, Tokri.com, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 Mall, and the TAJ Group of Hotels.
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