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Coming Soon...'Eat Play Love'
16 November, 2016

A Family Festival, with the best of Food, Music, Art & Culture
 
Spearheaded by Percept Live and The Eat India Company, the EAT PLAY LOVE Festival is scheduled to visit 5 cities across India in its inaugural year. Exploding with flavours, aromas and recipes, India is about to witness a chaste celebration of wickedly delectable gourmet garnished with aesthetic cultural demonstrations at an inimitable two-day food and music festival with international production values in December 2016. 
 
Commencing December 2016, the Eat Play Love Festival will travel to Mumbai, Hyderabad, Kolkata, Pune and Nagpur, with a plan to expand to newer regions over the next 3 years. Venues span Turf Club in Mumbai on 17th and 18th December, Kolkata Race Course in January 2017, followed by Hyderabad, Pune and Nagpur. Visitors will have a chance to sample some of the area’s best restaurants and food vendors, along with an abundance of sensory entertainment. Artists will showcase their best work, making Ford Field Park look like a living art gallery.
 
Visitors at the 2 day festival will journey through the culinary road of India with participation from more than 100 exhibitors from across the country giving an opportunity to avid gastronomes to feast on diverse cuisines and savour bona-fide tastes right from heritage restaurants to street food to highway dhabhas to homemade delicacies to organic fresh produce. Apart from the Food and Music zone, the festival will be a playground of cultural commotion with dedicated zones to Art, Photography, Retail, Wellness, Comedy, Adventure Sports and Children.
 
The EAT section will host tailor-made zones such as #EatLive #EatFresh #EatGalli #EatCafes #EatTrucks to cater to the specific preferences of discerning visitors apart from having live cooking demos and master classes with top chefs of the country. The PLAY section will witness a kids zone and an alternative live stage for acoustic bands, comedy acts and dance troupes, apart from an open theatre for movie lovers, a gaming zone for adventure fanatics and a retail zone for fashion addicts. The LOVE section will allow connoisseurs to indulge in some serious art workshops, graffiti wall art activities, yoga seminars, fashion shows, celebrity panel discussions, book reading sessions, karaoke open house and photography exhibitions.
 
As part of its promotional campaign, EAT PLAY LOVE will be undertaking slum beautification programs, street installations at traffic junctures, countdown timers at heritage city spots and travelling caravans to create the relevant hype and awareness around the annual proposition. 
 
Maruti Suzuki and Sccotsy present Eat Play love, Powered by – Gionee powered by Gionee In association with Ola and Panchshil. The festival is backed and supported by Maharashtra Tourism. EPL is also supported by media partners including PVR, RedFm and Peek a Book.
 
Chandni Dhall, Partner, EPL, said, “While there are many festivals today, they cater to specific genres and are skewed to a sub-sect of the city’s population thereby ending up being either too localized or being limited in their offering. A single destination event which brings together the best of the city with international production values is the need of today. We aim to build and deliver on the 360 degree experience by reflecting on the diversity and spirit of each city and its citizens.”
 
Manuj Agarwal, CEO, Percept Live added, “With long-term access to the finest venues across the country, Percept will not only enable the perfect setting for the festival but will also add value by bringing in existing relations from state and city authorities & boards, celebrities and exhibitors. The festival with not only be a tool to drive a greater participation from the local citizens and authorities but will in the coming years become a bucket list event growing in scale and encompassing more categories. We aim to contribute 45% to the Tourism and State Revenues over the next three years.”
 
Here's the rundown of what you can expect at EPL:
Home chefs, street food, top restaurants, savoury ice-cream’s and many more delicacies will be seen under the Eat umbrella. 
The Largest Live Out-door barbeque.
The longest dining table the nation has ever witnessed.
Moti Mahal, inventors of the butter chicken are flying in from Delhi to be a part of EPL
Art installation of city landmarks, Mumbai city calendar and much more
Peek a Book, A children literature festival, at Eat play love.
EPL will have its own city merchandise, fashion curated for the festival
Photography of the Best food for each month
International artists with 2 music stages, one main stage and a chill out stage
The Indian 2000 Guineas classic races 
 
EPL Essentials:
EPL will have Reserved seating for Senior Citizens. 
An Outdoor Spa for attendees to rejuvenate.
Eat Play Love initiates to be an Eco-Friendly festival with its tie-up with Pappco Greenware.

The EPL Festival runs from noon to 10 pm at RWITC, Mumbai. 
The EPL App, to be launched soon, will provide the latest information on all upcoming events.