Founded in 1992, Percept Profile was initially established as the PR wing of Percept Advertising. Today, Percept Profile has carved a niche for itself and has expanded its expertise to encompass a formidable range of practice areas. Percept Profile focuses on research and knowledge management and provides a holistic approach towards brand image creation and management. Percept Profile’s international presence gives it the understanding and knowledge of global markets along with a strong presence in the local media.
Percept Profile takes a 360-degree view of its client’s business’ to build a powerful and distinct communication program that resonates with the stakeholders who are critical to their success. Percept Profile adopts a "Multi-Focal Point Communication" method which uses a variety of PR tactics that communicate the right message to each of the target audiences. The emphasis is on meeting the business objectives rather than coverage alone. Percept Profile takes pride in mapping innovative PR programs that focus on tangible business results.
The Percept Profile team comprises of professionals from various fields like management, finance, journalism and law, which gives the team a wider understanding of business scenarios. A consistent offering of high quality deliverables has helped Percept Profile to become one of the leading and fastest growing PR agencies in India.
Percept Profile’s vast industry experience spans the domains of Hospitality (Travel, Trade & Tourism), Telecom, Consultancy, FMCGs, Consumer Durables, Retail, Education, Banking & Finance, Services, Management consultants, Airlines & Express Courier, Information Technology, Viral Media & Portals / Vortals, Health Care, Apparel & Textile brands, Jewellery & Lifestyle products, Automobile, Fashion, Films & Music.
Today, the agency has 5 focused business verticals viz. Lifestyle & Retail, Corporate, Finance, Media & Entertainment, and Sports. Recent prestigious projects included the Sahara India Sports Awards, The Goa Super Sixes and The Sunburn Music festival.
Businesses & Practice Areas
Realizing the potential that the smaller Tier 2 and Tier 3 towns are providing today, Percept Profile has rolled out a unique Profile Outreach program that focuses only on PR and brand building for brands that need a deeper penetration. With a large and diverse bouquet of interesting brands, and the foray into the opportune Tier 2 & Tier 3 towns, and a stealthy entry into the political PR business, Percept Profile is all geared up to head into the Top 3 PR Agency slot.
Awards & Accolades