About Us
 Percept Group Companies

Vice President – Experiential Marketing
Percept ICE

After graduating at the No. 1 Rank with a Bachelor’s Degree in Management Studies from the University of Mumbai, Khushi Singh went on to pursue her career interest with a Masters in Fashion & Luxury Brand Management from the prestigious Istituto Marangoni in Milan, Italy, where she set another record by topping her class and graduating ‘Cum Laude’.

Khushi Singh commenced her career at Percept and managed a diverse portfolio spanning Advertising, Communications, Human Resources, National & International Events, large scale Celebrations & Weddings, and Intellectual Properties. At Corporate, she successfully prepared Percept’s ‘Crisis Management’ Report and successfully developed and strengthened Percept’s Alumni Network. She adeptly handled the Percept Annual Conference and handled a range of Special Projects for the CMD’s office including the Profile Development & Real Estate planning for the Group.

She later moved to a strategic role at Percept/H, the flagship advertising agency of Percept Limited, where she strategized and worked on renowned brand campaigns including FedEx, Aamby Valley City, Ditto TV and Panasonic. At Percept/H, she was also instrumental in developing a long-term strategy plan for Percept’s Intellectual Property, Sunburn.

Khushi took on the mandate of Vice President – Percept Weddings in 2014 and handled numerous high profile weddings pan-India and around the globe. Her role entailed identifying new business opportunities, conceptualizing novel concepts and themes, identifying untapped destinations, ideating unique entertainment capsules, and developing state of the art designs and services to scale up and bring a new dimension to the Weddings business. Some of the prominent projects that Khushi managed included the Puravankara Wedding in Bangalore, the Vellodi & Reddy Wedding in Chennai, the Agarwal Wedding in Mumbai, the Aqeel Wedding in Chennai, the Gupta Wedding in Jaipur, Lord Paul’s Grandson - Akhil Paul’s Wedding in Budapest, and the Wedding of Tanya Ganwani and Rajiv Varma in Montreux, Switzerland.

In 2016, Khushi took over the responsibility of heading the Luxury & Weddings division of Percept ICE and managed multiple prestigious and sophisticated projects spanning the Lifestyle and Luxury domain. In her current capacity as Vice President – Experiential Marketing, Percept ICE, she is responsible for tapping into new business avenues in the Luxury, Events and Experiential Marketing domain, creating novel ideas and incorporating high end technology to scale up the profile and recall of HNI projects, events and experiences in the ICE sector.

During her leisure time Khushi likes to practice the art of photography, enjoys dancing, and is an avid reader.

Khushi Singh is Vice President – Experiential Marketing, Percept ICE.