Sunburn Goa 2014 is making certain that you do not burn a hole in your pockets by introducing a savings package. If you book an early bird you save upto a whopping 35% on your tickets. That is indeed a reason to plan and book ahead for the Sunburn Goa fiesta later this year. Planet Sunburn is known for opening its doors to people from various walks of life and embracing a global attitude towards friendship, love and memories made. Bringing a whole new initiative to this, Sunburn presents "Planet Sunburn-Member Reward Program" a new loyalty program that is extended to Sunburners as a token of appreciation for their uncompromising support through all these years. The moment you buy an early bird ticket, you automatically get registered for a membership to the program. There is an expression which says ‘Work Hard and Party Harder' and Sunburn Goa is a firm believer in this philosophy. When you are at Sunburn, the outside world fades away and you are transported to a wonderful world of nonstop celebration... Well gear up for this Sunburn Festival as when you buy an Early bird ticket, Sunburn will welcome you to all the after parties at absolutely zero cost! What good is a festival, if you do not know who the artists are going to play? Ahead of all your friends you will know the details, since Sunburn early birds will have access to phase 1 line-up via email. You cannot go to the biggest festival in Asia and not feel part of a movement, a dance music audience which is setting the trend for future generations to come. Be a trail blazer by becoming the first to get to Sunburn Goa 2014 this year because there will be a special offer on Camping site on the festival grounds at Vagator. The benefits are endless and pouring in from all directions if you pick up the Early Bird! So go online at 12 pm IST today and book for yourself a great time and many rewards across the year!

Previously, the marcom business comprised three separate verticals namely creative, media and other services. Percept has restructured and consolidated the manifold Marketing Communications Services into a single business entity 'Percept One' (it has revenues of Rs 125 crore) from this month. Previously, the Marketing Communications Services business of Percept spanned three separate verticals - creative services, media services and other services. Former CEO of TBWA, Shiv Sethuraman has been appointed chief executive officer, Percept One, with effect from July 14, 2014. He will be responsible for leading business development and Integration of all marcom services, creating opportunities for synergy within and across the marcom businesses of the Group, attaining profitability and revenue growth while drawing up the roadmap for the overall marcom business of the Percept Group. He has a mandate of driving a 30 per cent year-on-year growth with a target of achieving revenues of Rs 275 crore by 2017. "With Percept One," says Sethuraman, "we are bringing together successful individual businesses to create an integrated entity. The mandate and the challenge is to use this size (700 people and Rs 125 crore in revenues) and scale to propel us to a faster growth trajectory." Welcoming Sethuraman to Percept, Ajay Upadhyay, director, Percept states, "His global leadership experience and brand experience will help us achieve the scale and growth targets we have set for ourselves." Sethuraman has had a two-decade-long career in the media and communications domain. He has handled dynamic portfolios spanning global brand development and business acquisition. At TBWA, Sethuraman personally led the Nissan, adidas and infrastructure and realty cluster within the agency. Having kickstarted his advertising career with Ogilvy, he cut his teeth on many of the key clients of the agency such as Cadbury, Castrol Unilever and Shell. He moved to Ogilvy, Paris in 2001 as global business director and later became managing director, Ogilvy & Mather, Paris where he acquired large global and regional accounts such as Louis Vuitton, Coca-Cola Europe and Europcar and also managed several businesses including IBM, Unilever and Nestle. Founded in 1984, Percept, an entertainment, media and communications company, works with a team of over 1,000 people and 62 offices in India and the Middle East and has capitalised billings of Rs 2,700 crore.

With a mission to bring the global best of dance music and festivities to India, Sunburn Arena events have gone onto become an inexhaustible property. Sunburn announces mighty Axwell & Ingrosso at Sunburn arena, Mumbai and Bangalore. Three years ago, Asia’s largest dance music brand, Sunburn, an initiative of Percept live, introduced state of the art arena events across the nation with intent of populating the dance music culture. With a mission to bring the global best of dance music and festivities to India, Sunburn Arena events have gone onto become an inexhaustible property. Now, turning the tides of dance music into one giant tornado, the first Sunburn Arena event of Season8 will host the unchallenged giants of electronic dance music, Axwell /\ Ingrosso to two cities- Mumbai & Bengaluru, creating a twin city festival.

The dates are:
Bengaluru - Sep 25th 2014
Mumbai - Sep 26th 2014

Axwell /\ Ingrosso will be making their debut performance in India as a part of the Sunburn Arena Gigs. Making a grand entry, the duo will be bringing their new SFX & pyro-laden show in India, second to being first showcased in Ibiza. Sunburn Arena events create the perfect versatile venue by giving an intimate feel to the environment where all visitors are treated to fantastic stage views to witness high octave performance. Creating the similar ultimate entertainment experience in true Sunburn style, the huge arena this time will showcase the nuances of absolute superior performance in terms of technology with SFX effects, sound and stage. Axwell & Sebastian Ingrosso need no introduction for their outstanding contribution to the world of dance music. The duo was earlier part of the holy trinity of electronic dance music, Swedish House Mafia (SHM) who separated after a massive worldwide tour last year. SHM as they are dearly known to fans were bought to India for their ‘One Last Tour’ by Sunburn to create an overwhelming sentimental concert across Mumbai, Delhi & Bengaluru in 2013-14. Over 50,000 screaming fans were part of the sold out concerts. As independent musicians, Axwell & Sebastian Ingrosso have produced memorable tracks this year keeping themselves busy in the studios. The duo have also worked together to create the recent hit ‘We Came, We Rave, We Love’ that has won them accolades from their fans. Axwell, India’s favorite producer time and again makes his way to the subcontinent purely for the love bestowed on him by his fans and has headlined Sunburn Goa 2013 and many more concerts as well as has also been featured in the Hero commercial. Sebastian Ingrosso is notoriously known in the dance fraternity for his electrifying performances and futuristic productions. He has spearheaded residency shows at Ushuaia, Ibiza as a part of SHM. The two-some have even combined their brands on Facebook in recent years which set the social media space abuzz with conversations, becoming one of the biggest partnerships in EDM. As a duo, Axwell and Ingrosso have a lot planned for this year with a new album releasing early December and are touted to be bigger than the mammoth Swedish House Mafia brand. Their soon to be released single “On My Way” is already on its way to becoming an anthem in the festival circuit. This Sunburn Arena event will create a stir amongst the followers of dance music in India and awaken the spirit of adventure and music like never before. Come be a part of the experience.