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Allied Media bags digital mandate for fashion brand Phive Rivers

Allied Media, the media planning, evaluation and buying agency of Percept, recently won the digital mandate for Phive Rivers, an international premium fashion brand for leather bags as its media agency of record (AOR). This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from the agency’s Delhi office. Phive Rivers wanted a dedicated agency to re-emphasis their focus on the digital medium. Allied Media bagged the account following the multi-agency pitch process. The agency has commenced work on the account and has already put a team in place to service Phive Rivers. The brand has a clear vision about digital and has decided to use digital media as part of its overall marketing strategy for future and to further strengthen its position in the affordable luxury segment. Commenting on the development, Mohit Gill, Commercial Director - India Operations, Phive Rivers said, “Allied Media’s enthusiasm, patience and innovative ideas made us choose them as our digital agency. The agency will have a vital role to play in repositioning the brand’s thought further as we grow and enabling Phive Rivers to achieve its aim of becoming a people’s first fashion choice when it comes to fashionable leather bags.” Reacting to the win, Shripad Kulkarni, CEO, Allied Media said, “It’s not about digital marketing, but about a new perspective to marketing in the Digital Age. As more and more customers embrace digital, we need to recalibrate marketing plans. This association with Phive Rivers will give us another opportunity to break the myth while we take the brand to greater heights.” Saurabh Gupta, Business Head, Allied Media Digital added here, “The team at Allied Media has designed a very niche digital strategy keeping in mind the ever growing fashion conscious consumer in India. We are looking to achieve a leadership position in the fashion market for Phive Rivers with the help of an interesting communication approach. All of us at Allied Media are very excited about this partnership and are hoping for a long fruitful association with the brand.
Percept Activ executes Filmfare South for the third consecutive year

Percept Activ executes Filmfare South for the third consecutive year Percept Activ, the strategic business unit for Percept Sports & Entertainment, executed Filmfare South 2014 at the Nehru Indoor Stadium in Chennai last month. This was for the third consecutive year that Percept Activ executed the event, which had Idea as its title sponsor. Stars like Dhanush, Kamal Hassan, A R Rahman, Sathya Raj, Mahesh Babu and Tamannah were all seen walking down the red carpet. Bollywood's evergreen beauty Rekha upped the glamour quotient of the event by giving away the award for the Best Actor (Critics) to Dhanush. The stage saw some performances by renowned South Indian stars - Shruti Hassan performed to her Telugu hits, Catherine performed an act dedicated to Rajnikanth and actor Tapsee made her maiden performance at the Filmfare. Commenting on the challenge faced in execution of the event, Sameer Sethi, Business Head - South, Percept Activ, said: "This year was a challenge, as we had two days of setup time unlike the planned five days, due to a political event planned by the CM. We're thankful to our team and our partners that we were able to set the stage ready for rehearsals as previously committed." Commenting further on the execution, Sanjay Shukla, CEO, Percept Sports & Entertainment said: "Our fruitful association with Filmfare Awards goes a long way back, this was for the third consecutive year that Percept Activ has successfully executed this event. From brainstorming the tiniest of the needs to the laying of the red carpet for the celebrities, the team has worked tirelessly in making this a grand and a successful affair. The designs and decor conveyed sophistication and elegance which is synonymous with these awards."

Hakuhodo Percept and Phive Rivers team up for luxury handbags

Mancrafted brand is currently being sold on ecommerce portals and exclusive outlet. Phive Rivers, the international luxury handbag designer, has released its first campaign in India and it celebrates Mancrafting – focusing the idea on the men and the process of creating every signature piece that bears the Phive Rivers badge. Shot sensuously by Amit Dey, the campaign is created by Hakuhodo Percept, the Delhi headquartered Indo - Japanese agency, which recently won the account. “This isn’t an idea born in a conference room, but rather on the shop floor of the client’s factory. The client spent hours and hours telling us every little detail of how these exquisite bags were made, right from sourcing the finest natural Italian leathers down to the smallest rivet and clasp. We felt we just had to bring this passion for design alive”, says Sabuj Sen Gupta, Executive Creative Director at Hakuhodo Percept. Comprising of print poster and digital ideas, the campaign tells the story of each of the men the cutter, the finisher, the fixer etc that mancraft a Phive Rivers bag by hand, not machine. “It’s a sexy twist on the category, and ‘Mancrafted’ is a great property that captures exactly what Phive Rivers is all about. It is fantastic to partner with clients who are as creative as Mohit, Jasbir and Aman and the work has been just terrific”, says Elvis Sequeira, Chief Operating Officer, Hakuhodo Percept. Phive Rivers is an international brand that believes in setting trends with distinct designs created from fine natural Italian leathers that are handcrafted to perfection and inspired by fashion ramps across the world. Mohit Gill, commercial director, India Operations, Phive Rivers, says ‘Bringing sensuality to the crafting process with men showcasing a women’s bag was really original and something never done before, that’s what the brand stands for. As we would say untouched by machine made by Men.’ The team comprises professionals who have previously designed and manufactured accessories for major brands in United Kingdom, France, Italy and United States of America and now have brought their passion to India with the Phive Rivers brand. The brand is currently being sold primarily through the leading ecommerce portals, apart from having its own exclusive outlet. The media opportunities being explored are on Digital, Print, Retail, on product, ambient (e.g. Airports) and media – including a TVC in the near future. Currently campaign has already started.
ICICI Bank showcases its employees’ work in Goa

A gala award ceremony for ICICI Bank's Andhra Pradesh sector took place at Hotel Grand Mercure in Goa from Aug. 1 to 3. The ceremony enabled employees to showcase their work and success achieved over the past year in a dynamic and creative manner. Percept ICE, the Incentives, Conventions, Exhibitions and Events Domain Company of Percept Limited, won the mandate to conduct the ceremony. Commenting on the same, Nazneen Karimi, CEO, Percept ICE, said: "We won the mandate because of our expertise and proficiency continually displayed in the arena of executing events and conventions pan-India and overseas." The objective of the awards ceremony was to acknowledge and recognize the ICICI team on accomplishing their designated target achievements. The ceremony was followed by the gala night which was hosted by Ankur Shah (Zonal Head - AP, ICICI Bank) and emcee Dipti Sadhwani. The evening witnessed a series of performances by the famous ‘Bad Salsa Troupe' (Indian Idol Fame). With the theme of the night as ‘Neon' the Percept team ensured that every element of the evening spouted the core theme in a fun and exclusive manner. The farewell cocktail dinner saw the DJ set being the highlight of the evening. Commenting on her team's execution, Karimi said: "Our relationship with ICICI Bank has always been very strong and we are extremely happy to have successfully pulled of the complete ground execution for this special event for them. From brainstorming the tiniest details during the planning stage, to the actual execution of the gala awards ceremony, the team has worked tirelessly in making this a spectacular and unforgettable event for ICICI Bank."
Percept Sport executes first edition of NSCI Super Sixes

Percept Sport, a strategic business unit of Percept Sports & Entertainment – a Percept Ltd company, successfully executed the inaugural chapter of the NSCI Super Sixes. The NSCI Super Sixes was held to celebrate the first anniversary of the Sardar Vallabhai Patel Indoor Stadium. The same was held from 1st August – 3rd August 2014 at the Sardar Vallabhai Patel Indoor Stadium, NSCI – Mumbai. The tournament saw a total participation of 16 teams out of which the ‘Roopam Striker Blasters’ won the tournament with a clean sweep over ‘Rolta Raining Aces’ The tournament was followed by a gala night celebration which was attended by 3000 people. The fun night saw a stellar programme lined up for the audience with a fashion show and a Bollywood Musical Night. The event was graced by honourable Justice BP Singh and respected Sachin Ahir – Minister of State for Housing as the guests of honour. According to the brief which was given to the team at Percept Sport, they had to make sure that there was no factor missing in this memorable event; as it was the first anniversary of the Indoor Stadium. Right from finalising the creatives to the lights at the venue the team handled everything marvellously. On the completion of the Super Sixes an exuberant Jayanti Bhai – President of the National Sports Club of India said, “We are enthralled by the splendid job done by the Percept Sports team at the execution of the event. The event saw an excellent turnout for the tournament as well as for the entertainment night considering it was the first year of the tournament. Percept Sports made sure the event got its share of attention through their magnificent work.” Also commenting on the successfully execution of the event, Sanjay Shukla – Chief Executive Officer, Percept Sports & Entertainment said, “Keeping in mind that this was the inaugural chapter of the NSCI Super Sixes, the team had to make sure there was nothing that was missing during the event. Even for the entertainment night, the team worked very hard to pull it off. At the end, we were all satisfied with the event and how it had turned out to be. With about 16 teams participating and about 3000 people attending the night, it was a superbly managed show. We hope to take this relationship to another level with coming years.”

Sansui launches smartphones among 800 dealers

Percept Activ recently planned and executed Sansui's dealers meet held earlier this month at the Ambience Kempinski Hotel in New Delhi. The event was held for Sansui Mobile to introduce its new series of mobiles to its new and existing partners in India. The unveiling was witnessed by around 800 dealers from the Delhi-NCR region. At the meet, the smartphones were unveiled by Abhishek Malpani (Country Head, Sansui Mobiles). Various attractive and lucrative schemes were provided to increase the sales of the mobiles. From a traditional Japanese welcome to the design and decor, all elements incorporated a subtle element of Japan. Emcee Nitin Arora anchored the show and kept the tempo going with his audience interactions. The evening also saw many lucky winners walking away with gifts ranging from consumer durables to automobiles and destination travel vouchers to Europe and the Far East. The highlight of the event was the stellar performance by Bollywood celebrity Zarine Khan. Commenting on the event, Sanjay Shukla, CEO, Percept Sports & Entertainment said: "It is always a delight to execute an event of this calibre - executing this event for Sansui has only made our portfolio stronger and was a new learning venture for us. Through this event we have tried to leverage their sales on a bigger level. We hope to take this relationship with Sansui to the next level by successfully executing many such events in the future."

Percept Gulf restructures Marketing Communications Business

Percept has restructured and consolidated the Marketing Communications Services in the UAE with the appointment of an all new elevated Marcom and Creative team effective August 2014 with an aim to bring greater focus, synergy and service offerings to the West Asia market. Percept Gulf will now encompass a wider spectrum of product offerings & solutions spanning Advertising, Brand Marketing Consultancy, Strategy, Creative & Design, Public Relations, Digital Marketing, Integrated Marketing Communication Consultancy, Media Planning & Buying, Digital Media buying/planning, Experiential Marketing, Sports Marketing, Brand Activations & Promotions, and the Marketing & Promotion of renowned Intellectual Properties owned by Percept Limited. Eymard Saldanha has been appointed as the new Chief Operating Officer and Percept Gulf will continue to be spearheaded by Founder and CEO Bipin Pathak. Eymard Saldanha will be responsible for leading Business Development and Integration of all the Marketing Communications Services for the Gulf region, identifying opportunities and platforms of synergy for clients across the Marcom spectrum of services, attaining profitability and revenue growth while paving the roadmap for the overall Marcom Business of Percept Gulf. Eymard has had an illustrious 25 year long career in the Media & Communications domain. He has handled portfolios spanning global agencies, start-ups, brand development, business mergers & acquisitions spanning Europe Middle East & Africa and India. Prior to joining Percept Gulf, Eymard was associated with Ogilvy & Mather Worldwide as Regional Director EEMEA – BAT and Head of Advertising MENA. His client portfolio includes global and regional clients such as Unilever, Glaxo Smithkline, BAT, Kraft Foods, IBM, United Biscuits, Boots Pharmaceuticals, Vadilal Ice Creams, Voltas Air conditioners, Britannia Industries, Marico Industries, ITC, SEB Group and IDBI. Commenting on his new role as COO, Percept Gulf, Eymard Saldanha said, “Percept has been a pioneer in the Entertainment, Media & Communications domain in the Gulf region and has set numerous benchmarks over the past two decades. Percept Gulf is an established name in the West Asia market and my mandate is to use the synergy of the Percept Group to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that we attain our lofty goals.” Welcoming Eymard to Percept, Bipin Pathak, Founder & CEO, Percept Gulf said, “We strongly believe that Eymard will be able to provide the leadership and vision that Percept Gulf requires to become an even stronger entity in the Media & Communications space in the Gulf region. His global leadership experience and brand experience will help us achieve the magnitude and growth targets we have earmarked for ourselves." Percept also announced appointments to the restructured Percept Gulf team with the induction of Priya Hartnell and Pushpanjali Bisht who have joined in the capacity of Client Services Director’s, and Ali Inam as Head of Digital Services. Priya Hartnell has previously worked at Rain Creative, UAE as Client Services Director where she handled brands spanning the Retail, Finance, Fashion, Entertainment and Manufacturing categories including Al Anwaar, Candelite, HSBC, AIG, B4U Aflam, and United Security Printing. Prior to this, she also worked across global markets in leading organisations including Lowe & Partners, Mumbai; Batey / Red Cell, Singapore; Ogilvy & Mather, Singapore; JWT, Dubai; and HSBC Bank Middle East, Dubai. She also turned entrepreneur and set up a boutique jewellery retail company in UAE which offered women professionals a unique range of designer handcrafted jewellery. Said an elated Priya Hartnell on her new role as Client Services Director at Percept Gulf, “I am thrilled to be a part of the Percept Gulf team. The fantastic Creative and Marcom work executed by Percept Gulf over the past two decades in West Asia is truly amazing. The beauty lies in the mix of unique customized solutions spanning brand identity, media, films, mainline advertising, sports, events, IPs and you name it – 360 degrees in true spirit! I look forward to extending my experience to Percept Gulf’s businesses, both existing and new.” Pushpanjali Bisht, the newly appointed Client Services Director of Percept Gulf has over a decade’s experience across India and the Middle East region in the arena of Brand Development & Communications Strategy spanning both ATL and BTL solutions. She has worked with Ogilvy One, JWT RMG, Saatchi & Saatchi, Leo Burnett, Lowe Lintas and Equity, and has handled a diverse range of accounts viz. TATA Infotech, Mother Dairy, ITC, Oracle India, Bata, Vodafone, Samsung Mobile Phones, Philip Morris International, Micromax and Acer. Speaking of her new assignment Pushpanjali Bisht said, “I am delighted to join the Percept Gulf team. This move is challenging and different, as along with everyday functional responsibilities of the office, delivery of a strong strategic product and client relationships will be a priority. Percept Gulf has been rapidly growing and offers a wide canvas, where many unique and integrated services can be incorporated for holistic planning”. Ali Inam, another key recruit who has joined the newly restructured Percept Gulf team as Head of Digital Services, brings aboard over 5 years of vital experience in the Strategy & Planning arena spanning multiple mediums. Prior to joining Percept Gulf, Ali served as Head of Digital Strategy & Planning and Account Manager for Unilever at Creative Chaos where he led the Digital initiatives for Magnum, Ponds, Vaseline, Wall’s Home Delivery and Dove. He has also handled market research for brands like T-Mobile, AT&T and Intuit at VMI, Inc., and also served as Strategic Planner at BEDDB where he managed key accounts such as Unilever, Johnson & Johnson, Pepsi, Pringles, GSK, Abbott and Engro Foods. Commented Ali on his new innings at Percept Gulf, “Percept Gulf has immense potential and I am very excited to be a part of this dynamic team to take it to the next level. With a sizeable population of the Middle East accessing new age mediums for their communication and information needs, I am excited to create meaningful and engaging content for a diverse target audience, as also identify the perfect mix of media vehicles and platforms to maximize delivery, visibility and reach for our clients.” Elaborated Bipin Pathak, Founder & CEO, Percept Gulf, “The restructuring and consolidation of our business in the Gulf region is in keeping with the evolving and dynamic changes in the Media and Communications Industry and would enable Percept to offer greater efficiencies in the way it operates and functions. The new structure would also offer our stakeholders a wider range of properties, solutions and service offerings in the communications domain thereby translating into a more heightened level of synergy, customer service & value to our stakeholders across West Asia.”

Percept Activ carries out the launch party of ‘Oh My God’

Percept Activ planned and executed the launch party of ‘Oh My God' - a real estate project by Bayaweaver, on Aug. 11 at the JW Marriott Hotel in New Delhi. The night was themed ‘Miracle Event'and saw the attendance of 1400 people. Adding glamour to the night was Manish Paul who hosted the event. An augmented reality presentation on the project took the invitees through the making of the project - the USPs, the features, the expertise and the research. The presentation ended with an introduction of the team behind the project being welcomed on stage and applauded for the roles and expertise they brought on board. Acts by the Golden Adagio left the audience spell bound with the perfect amalgamation of strength, power, tenacity and sheer ease with which they made their performance look like a flowing piece of art on stage. Adding a touch of magical illusion were the Duo Fantasy performers who mesmerised the audience with their fantasy acts. This was followed by celebrity performer Shibani Dandekar setting the mood for attendees to take to the dance floor. The 3D walkthrough of the project showcased in the Oculus experiential zone was an instant attraction, drawing almost everyone to take in the experience of walking into the building and take a walk about inside giving a real time feel of being in the place. The red carpet was rolled out for guests to feel like celebrities with photo opportunities and specially crafted cocktails. The stage was designed in such a way that it gave a larger than life look, with multiple screens and surround screens put up across the venue. The audience was seated at a multi tiered seating arrangement which made it easier for them to witness the show planned for them. Commenting on the event, Sanjay Shukla, CEO, Percept Sports & Entertainment said: "With the execution of this event for Bayaweaver, we have moved another step up the ladder and thus have built a stronger relationship with the client. We hope to work on many more projects like this in the future for Bayaweaver."

Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.

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