Percept ICE carries out the Walk for Health initiative - Max Bupa Walkathon 2013 with Times Now
17 December, 2013

The walkathon saw people of all age groups which included senior citizens and the differently abled participating in it from both the cities. All the fitness freaks were spotted in the second season of the Walk for Health initiative by Max Bupa in association with Times Now executed by Percept ICE. This event took place in 2 cities simultaneously, Mumbai and Bangalore on October 20, 2013.  The walkathon saw people of all age groups which included senior citizens and the differently abled participating in it from both the cities. On the spot contests like 'The Youngest Walker', 'The Oldest Walker' and 'Largest Family' excited the crowd.  Not only was the crowd on its feet for the live performances and other entertainment programs that took place but also because of the presence of celebrities like Sonam Kapoor, Sania Mirza, Manish Paul, Pooja Bedi, Gulshan Grover, Anurag Kashyap, Kunal Kapoor, Shobha De, Dino Morea, Jackky Bhagnani, Shaina NC, Shama Sikandar, Poonam Dillon, Aditi & Aarzoo Gowitrikar who participated in the Walk for Health and supported the cause of walking as the easiest way to a healthy living. The event witnessed an overwhelming response with a turnout of over 10,000 & 8500 people in Delhi & Mumbai respectively which made the event a grand success.  Commenting on the success of this event, Nazneen Karimi, Chief Operating Officer, Percept ICE said, “It was an incredible experience in executing an event with people from all walks of life participating in it. The team put in its best foot forward and contributed towards detailing everything and seeing to it that the experience of the people was memorable. Everything fell into place with the team’s stupendous dedication and focus”. Nemish Sanghvi, Associate Vice President, Brand Content, Times Television Network said ‘'As usual percept delivered way beyond expectations! Hats off to the team Avinash Sunil Natasha and entire team in Delhi & Mumbai did a brilliant job and were outstanding”.