Percept in the News

Sunburn will happen, says organizer
20 December, 2014

Despite approvals for Sunburn pending before the government barely a week before the music festival kicks off, joint managing director of Percept and inceptor of Sunburn, Shailendra Singh, is a confident man and says that such delays and hurdles are part of a young and evolving democracy like India. "I think there are complexities and that is part of a complex democratic structure and as we go along it will evolve," Singh says. Singh was speaking in a one-on-one interaction to promote his new book, The True Story of Sunburn that gives a behind the scenes look into how one of India's most popular electronic dance music festivals began. Sunburn brings in revenue of around Rs 485 crore for Goa in the three days it is held, Singh stated and said that the repercussion of the inflow of tourists is felt all over the state. Sunburn 2014 will be held from December 27-29. Continuing every year's trend, government and police officials have yet to issue licences to the organizers of the two electronic dance music festivals -Sunburn and Supersonic. Tourism minister Dilip Parulekar had on Thursday said that he had yet to see the files pertaining to the two festivals and that he would grant the approvals only after receiving chief minister Laxmikant Parsekar's approval. Singh, a Mumbai resident but who says he is a Goan at heart, said that Sunburn Goa is the end of the music tourism season for Percept, a climax of sorts. "Sunburn gets a larger crowd in Mumbai. Goa for me is purely nostalgic," Singh said. Singh started out as a county cricketer but since then has donned various hats. He has dabbled in advertising, sports management, talent spotting and management, movie production and now finally in writing.