Percept in the News

Shailendra Singh launches his 2nd book "The True Story of Sunburn" with celebrity guest Ayaan Mukherjee
30 December, 2014

True Story of Sunburn is Officially Booked! The bestselling author of F?@K Knows now tells the truth about India’s hottest entertainment property for youth. Bestselling author, and the Inceptor of Sunburn, Shailendra Singh is all set to unleash his second book at the start of December. After the massive success of his debut novel, F?@K Knows, Shailendra has applied his storytelling skills to a topic very close to his heart, and highly relevant to India. The True Story of Sunburn is for the fans, of the fans, by its biggest fan: Shailendra Singh. The True Story of Sunburn is India’s first ever ‘Live Book’. While reading, with just one simple touch, fans can go live and watch the madness unfold for themselves. Internationally, it is the first time that the story of an electronic music festival has been documented for the record books. And for the first time that the journey of a home-grown Indian intellectual property has been articulated. Sunburn is the 9th largest festival in the world, the largest festival in Asia and the 3rd ‘most connected’ EDM festival in the world. But Sunburn is more than a just music festival. It is more than just a brand. In eight short years, Sunburn has rocketed from a small experiment on a Goan beach, to become the largest festival season on the planet. From just one festival in Goa, in a year, Sunburn now does 300+ events in a year. Sunburn has held 2687+ events in 8 years across all four formats: Festival, Arena, Reload and Campus! Sunburn events have been conducted in more than 75 cities and 40 colleges ‘til date. Sunburn reaches more than 300 million people annually on Facebook. It is the 3rd most followed festival in the world, after Tomorrowland, Tomorroworld and Ultra. It is a much needed entertainment option for the youth of India, fans eat, sleep and breathe Sunburn. Sunburn is a lifestyle.