Percept/H, the flagship advertising agency of Percept Limited, has recently bagged footwear brand Tresmode's creative business. There was no multi-agency pitch, and the agency has won the account on a retainer basis. The account will be handled nationally with supervision of client operations centralized from the Percept/H Mumbai Office. The brief given to Percept/H by the Tresmode team prior to the presentation was to expand the pool of 'brand fans'. The focal area of the agency's creative and planning mandate will be to expand Tresmode's customer base and make it an even more popular and preferred footwear brand. Speaking about the development, Kapil Mahtani, CEO, Tresmode India said, "Over the past six months we have been working towards sharpening our brand position to be recognised as one of the most fashionable footwear brands. Percept/H brings a deep understanding of our story, passion and vision as we look to reach greater heights in the footwear category. Given their integrated approach, bundled by a team of young individuals who bring creative and impactful ideas to the table, we are confident that they will successfully help enhance our brand image as a urban chic, young, fashion forward brand."  Percept/H will be responsible for the complete 360 creative and media approach for Tresmode across mediums. The scope of work will include ATL and BTL activities, digital activations and app development. Commenting on the account win, Jiten Bhagat, CEO, Percept/H said, "It is a matter of great pride to be associated with a dynamic and stylish brand like Tresmode. We as a team are thrilled to add Tresmode to the agency's growing and diverse roster of clients. Our success in winning this account has largely been due to our forward thinking approach and a comprehensive understanding of the brand."