Percept in the News

Kingfisher partners as the presenting sponsor for Sunburn 2018
27 December, 2018

Kingfisher, one of the most recognisable brands in India, espouses its long standing commitment with Percept Live, the promoters of one of the Asia's biggest dance music festivals, Sunburn for the main festival in Pune this season has a strategic presenting sponsor of the main festival. More than just a music festival, Sunburn has nurtured the electronic music culture in India and 2018 will witness a boost in the global fan footprint with devout fanatics pouring in from more than 20 countries.

Kingfisher have been partners with Sunburn since over a decade as 'the king of good times partner’ and they came together with one of the most creditable brands in the music industry.
Mr. Karan Singh, CEO, Sunburn, said: “It gives me immense pleasure to announce Kingfisher as our presenting sponsors for the festival with whom we share a long-term relationship with. The two companies hold similar views and values. We had a successful partnership for our Sunburn showcases in the past and we will continue to support each other in the years to come."
Mr. Gurpreet Singh, Divisional Vice President, Marketing, United Breweries Limited, said: “Kingfisher’s Association with Sunburn India’s biggest music festival has only grown over the years. This year Kingfisher is happy to further strengthen this long standing bond with Sunburn and its fans and is happy to be the presenting partner to festival. Kingfisher is known as the catalyst of creating and bringing Good Times to its consumers and this year at Sunburn we hope to create an experiential program pat excellence. As a homegrown brand Kingfisher has had a strong presence in the state of Maharashtra and we believe in giving back to the people that have brought much love to this brand over the years.
Since 2007, Asia’s biggest dance music festivals Sunburn has brought World’s top DJs to stages across India for everything from Arena concerts to Multi-day festivals. The brand launched in Goa and has since expanded exponentially. For the 12th edition, Percept Live presents Sunburn will be hosted at Oxford Valley by Shapoorji Pallonji, Pune second year in a row with more than 70 acts supporting between 29th and 31st of December 2018.
On 31st December 2018, DJ Snake will be usher in 2019.  He has always loved his time in India (first, he shot the video of Lean On with Major Laser and then Magenta Riddim) and will return for the 5th time. Activist-DJ sisters Krewella and Parisian producer Mercer will warm up audiences before he ushers in a NYE storm with jaw-dropping stage production.
On 30th December 2018, the flag-bearer of the trance movement, Armin Van Buuren and most streamed artist globally Alan Walker will be headlining the main stage. For Armin Van Buuren, who played his first show in India in 2009, the chance to see India’s music scene mature, has been a highlight since this would be his 6th visit to the sub-continent. Fresh off the success of Tota Myna, India's electronic mainstay Nucleya will add his desi dubstep touch to the mainstage right before.
On 29th December 2018, the Swedish super duo and 2/3rd of the SHM outfit, Axwell ^ Ingrosso who premiered their kid ink collaboration at the festival way back in 2014 will close the mainstage. Joining them as support acts will be Israeli DJ duo Vini Vici and others.
Other support acts include DIVINE (Gully Gang) David Gravell, Ellie Prohan, KaRavan, Teri Miko, Zephyrtone, Siana Catherine and domestic acts like Progressive Brothers, Omen, Julia Bliss, Madoc and Sartek.
With a theme of “welcome to paradise”, the festival will once again host India’s biggest campsites that will give every camper a comprehensive festival vibe complete with after parties, adventure activities, bonfire, workshops among a host of other activities. Campout packages start INR 2,500 per person per day and include complimentary breakfast. In addition, fans can expect a world class experience with the fan village, and F&B by ‘Eat Play Love’, 30+ experience zones, flea markets, chopper rides, after parties.
Tickets start at INR 1,799 are live on on Exclusive VVIP experience packages are available on request on +917706998549